16 - Bob Rusch | Mighty Process Server

Full Transcript
0:00Bob Rusch:Spotted right away in front of his booth. He took off his credentials and started walking through all the other booths and then into a slow jog and into a full sprint. So I chased him down in my young career. Caught him on an escalator and then thinking I had to stay with him or whatnot, I kept following him. He ran into a vestibule, locked himself in a turnstile. Then he went into a cab line and hopped into a taxi cab, you know, in the middle of the line where the cab's not going anywhere. So it just you, you know, kind of a crazy chase per se, you know, kind of a bad experience because he's out of breath, I'm out of breath going, why did you run? And he said, I wanted them to get their money's worth. So

0:40Intro:you're listening to Process Server Daily, the show where hustle meets strategy in

0:44Mighty Mike:the high stakes world of process serving. From elite pros to the new servers taking massive action, these are the voices

0:53Bob Rusch:of a rising industry hosted by the

0:55Mighty Mike:founder of 1-2-3 Legal Support, Mighty Mike Reed. This is your backstage pass to building

1:03Intro:a profitable process serving empire. Let's get into it.

1:10Mighty Mike:Our guest today is a licensed private detective and process server. He is the owner, operator of Windy City Process and has been serving papers for over 17 years. He holds integrity and professionalism as key values in his industry and he is here to rock the mic. Bob Rush, welcome to the show.

1:29Bob Rusch:Mighty Mike, thanks for having me on.

1:31Mighty Mike:Hey, man. This is super awesome. We're also joined by Alyssa from Instinctive Investigations. How are you doing, Alyssa? Good, how are you? I'm good. She's here. This is her second episode as the co host of Process Server Daily. So we're super excited to have her on. She's been doing great. So, Bob, we don't want to dive right into the work stuff too quick, even though I know you have some major value moms who just rained down upon us. Tell us, do you have family there in the Windy City?

1:58Bob Rusch:Absolutely. I'm married to my wife for the last 12 years. Got four boys together, ages 10, 9, 7 and 5, Tony, Bobby, Owen and Brady. And it's crazy and fun all at the same time.

2:12Mighty Mike:There you go. That's the only way to go. So tell us, how did you get started in the industry? And tell us a little bit about that story. How did you get started?

2:21Bob Rusch:Sure. Well, back in zero, one good friend of mine, I have to blame for this. His name's Dan Riley. He was working for a law firm in the docket Department here, downtown Chicago. And he had experience giving papers to process servers. Well, he said, you know, I could open this business and do this myself. Are you in? And at the time I was actually living in Florida for about a little less than a year, taking care of my parents for a little bit. And I said, yeah, I'll come back and help you with it. So long story longer. We got, I got back to Chicago and obviously there wasn't enough business right away for both of us to survive. So I worked for him part time, I managed a restaurant, I was doing court runs for him. And then one day he said, you know what, I'm getting out of the business. And I said, well wait a minute, don't close it down. I was in a sales job that I just did not like at all. And I said, you know, from my experience with you the last year or so, I could do this. I know I could do this. And I always had that drive to own my own business. So sure enough, I quit my sales job and I started this company that called Legal Assistance that grew and I had a great first year. And then seven years later I actually was solicited by a colleague in the industry who had left the industry and came back. He was hired by a corporate firm who was starting a detective agency subsidiary to basically serve papers. He said, you know, I could use Amanda operate the subsidiary that basically is non existent. So together we built it up and I worked in corporate property process serving per se for seven years before I became a corporate statistic two years ago. And so basically that's where I am now. I went to work for Logical, the parent company for serve, now serve manager and now courtfiling.net and I was with those great folks for about a year and we parted ways and now I'm back opening another process serving business for myself. So here's where I am.

4:20Mighty Mike:What did you do there?

4:21Bob Rusch:Sure, in house. Basically I was their first person with actual process serving experience to come work for them. So I was talking to a lot of clients, basically selling Serve Manager as well as their stripe collection function that you can use through ServeManager and then basically calling clients and you know, saying they're asking them if they need help if I could suggest better ways to use serv manager in their business, things like that. And then also soliciting process servers who don't use software at all to try and get them into the trial and being able to explain it as a business owner, as a process server on how it works and how simple it really is to use how they can just simplify their process serving life and basically free up more time, you know, for other things in your life besides sitting there filling out affidavits.

5:10Mighty Mike:Yeah. Really cool that you have the, you know, that you have that kind of experience and you as a detective, as a process server and working for that software company, being able to help other people implement that stuff. So there's a lot of crossover between you and I to kind of have a lot of the same experiences with sales and stuff too.

5:27Bob Rusch:Absolutely, absolutely. That's one of the things I really believe in, is experience, not only in life, but, you know, in your industry. You're at. It never hurts to learn more about, you know, different things out there, from marketing to software to your site. I mean, your site's unbelievable.

5:42Mighty Mike:Well, thank you. I appreciate that. Bob, let's get into you and your story. And we don't like to be too negative here. We're actually, we'd like to end it on a positive note, but we got to start somewhere. Take us to a time where and take us to that moment, because that's what people really resonate with. Take us to that moment. That worst experience you had in your career.

6:02Bob Rusch:Two things real quick. One of the worst experiences I had when I first started was I had to serve a guy at a trade show here in Chicago at McCormick Place. And it's a very big, huge room at those trade shows. And this gentleman was coming over from overseas and I had to serve him as the president of a company. Unfortunately, I was spotted right away in front of his booth. He took off his credentials and started walking through all the other booths and then into a slow jog and into a full sprint. So I chased him down in my young career, caught him on an escalator, and then thinking I had to stay with him or whatnot, I kept following him. He ran into a vestibule, locked himself in a turnstile, Then he went into a cab line and hopped into a taxi cab, you know, in the middle of the line where the cab's not going anywhere. So it's just, you know, kind of a crazy chase, per se, kind of a bad experience because he's out of breath, I'm out of breath going, why did you run? And he said, I wanted them to get their money's worth. So it was kind of BS for me. But I guess a real life changing experience in this industry was when I was young as well and I had to serve a guy and I had to drive pretty far out there to get him. And it was at night, and I'm like, I'm not coming back here. And I was knocking on the door, and I see a woman inside, and she was younger, and she wouldn't answer the door. So you're right there in the window. Knock, knock, knock, ring doorbell. I'm like, I'm not coming back here. I'm going to stay here. I'm going to knock on that door and ring that doorbel. Well, sure enough, she wouldn't come to the door. So I finally gave up. And I'm out in my car and I'm sitting in the cul de sac here in the suburb, and another car comes in. The garage door goes up, hey, it's the husband. It's the guy I'm looking for. Garage door goes down. I run to the front door. I'm ringing the doorbell. He screams through the window, I hope you're happy. The police are on their way. And I said, great. So the police showed up. They look at me, I look at them. I said, here you go. Ended up serving the guy. But the bad experience that came out of that was I got a call from the Illinois Department of Professional Regulation not too long after that, and it was a gentleman, said, let's meet and talk. There was a complaint filed against you. And I said, really? I said, by who? And he said, well, we can't tell you. So we meet. The guy was very cool. And he said. He checked out my naps listing. And he said, you got to take this off your listing. You can't do this, you can't do that, and you're fine. Don't worry about it. So he had me shaking in my boots for a while, you know, thinking I did something wrong.

8:22Mighty Mike:Well, it's something that I talk about a lot when it comes to our whole industry is based on the legal parameters that have been set by the county, depending on what state you live in. In my state, it's based on the county. And so when someone filed a complaint against me for doing something similar. Knocking, knocking, knocking. And I came back like two hours later, did it again. And this is when I first started, too, and I was kind of a little whippersnapper, you know, I'm like, I'm not driving an hour down the hill. I'm going to go have lunch. I'm going to come back, I'm going to go hit these other serves. I'm going to come back until you get you. And so, yeah, I had a. They actually had the district attorney, one of his assistants Come. Because it was county, so. And it was business and professions code is what it fell under. So something similar. So. And it's crazy that somebody who got served can complain against you as if. As if you had some business transaction with them. No, you served them.

9:13Bob Rusch:Exactly, exactly. It's kind of crazy.

9:15Mighty Mike:Kind of like them leaving you a bad review or something. It's like, you can't review me. You did not hire me. Like, I served you.

9:21Bob Rusch:I know, exactly.

9:23Mighty Mike:So that's good stuff. And, Bob, what I take most from your story is just get out there. And when you're out there, think about what you're doing when you go to the door.

9:30Bob Rusch:Exactly.

9:31Mighty Mike:That's awesome. So, Bob, what do you want Server Nation to take from your story?

9:34Bob Rusch:Well, what I think a server should take from both of those stories is to be smart. Assess the situation in front of you. Obviously, in one of those cases, someone's not going to answer the door blatantly. They know you're there, they see you there. Whatever you do is not going to make them come to the door unless you lit the place on fire or something and they had to run out. So just assess your situation anywhere you're at and be smart. You know, do you have to chase some guy down? Do you. What do your rules say? Can you just serve them right there and drop the papers? You know, it's them, you've identified them, things like that. So assess the situation and kind of do the smart thing.

10:09Mighty Mike:And sometimes it's good to take it just seven seconds and think, you know, this is my first attempt. I know there's somebody inside, but I don't necessarily know who it is or if this is even the right address. So I'm just going to come back, right? Or maybe I'm going to talk to a neighbor. But to beat on the door, probably not good on the first attempt.

10:25Bob Rusch:Now, the back end of the. What you are doing is a lot worse than what you might be accomplishing on the front end. So you got to think of it that way, too.

10:34Mighty Mike:That's great. So moving on to your greatest experience in the field or in your career. Take us to that moment. Take us there.

10:41Bob Rusch:One of the greatest serves I've ever had was a home improvement company that was really small and I had to serve this guy who owned it. It was getting nowhere at the house. He didn't want to be served. He wasn't even opening the blinds, nothing. My client found out that this man was a wrestler on the side and very, very small local wrestling club. Where they had a warehouse, they put on shows once a month or so. And he was the hero, his character was obviously the hero who wrestled last. And so a friend of mine, I goaded him into coming with me. You know, I kind of dressed up as a wrestling fan. There was all about 20 people there, you know, kind of disguise myself a little bit. We go in this warehouse, there's three rows of chairs, there's an open bar. It was just kind of odd. And then there's this wrestling ring. So they put on a show, they had about seven or eight characters and there was a full storyline. And of course the last event was the tag team event where the bad guys were going against the good guys and the good guys happen to be brothers. The guy I was trying to serve were the Summer Improvement Company and his brother. So we let the match play out and ended up being there for about hour and a half, two hours watching this show and identified the guy I needed to serve. And I didn't want to make a big scene because there were other wrestlers there. And I'm not kidding you, 65275 that were just standing there, standing around. So I waited in line because the guy said, hey, if you're interested in getting into wrestling, you know, come talk to me. So we talked to him after the show, I'm the last guy. I got the papers on my jacket and I pull him aside and I say, hey, I know your name's Mike. I've got these documents for you. It's someone's complaint. You're being sued. Your home improvement company is being sued. I go, you know, just trying to be quiet about this. So I give him the papers. What? He gets all crazy and he grabs the 6 5, 270 pound guy and says, come over here. This guy's trying to serve me. What? He takes the papers, they throw him at me. I walked right out of the place, throws it at me, hits me in the back, it like scatters all over outside. And it was a cold February night. One of the characters is a clown. When I get to my car, I look back and this clown with huge floppy feet, the whole costume on, comes running out and starts picking up the papers for this guy in the parking lot. As they're blowing away, I said, I think we accomplished something there that night. It was, it was just a great serve where, you know, we're getting nowhere with this guy. And it happens, he happens be to be a wrestler. And we find him and we serve him. And, you know, the satisfaction was I Guess the greatest part of it just in this industry, the greatest satisfaction I've gotten is meeting people like yourself, guys like Steve Glenn, Ruth Reynolds out in Carolina, and then team at logical. Just people in the industry who are so willing to help you, so willing to give advice, so willing to help you, you out any way they can. And it's great.

13:42Mighty Mike:I agree, Bob. This industry is like none other. When I first started serving papers, I thought, you know, because I did a lot of sales and stuff, I remember thinking, you know, there's certain rules you have to follow. You can't just, like, forward jobs and, you know, like when I found out you could forward jobs to other servers, I was like, aren't you kind of breaking the rules? Like, you're going to make money on the job and you're going to pay this guy 25, you're going to get 50, 75, 125, whatever.

14:05Bob Rusch:Right.

14:05Mighty Mike:It seemed like that would be illegal. And the funny thing is, in this industry, it's encouraged. It's like, yeah, we send it to me, I'll do it for 25 bucks. Give me 100 of them, you know?

14:15Bob Rusch:Right.

14:16Mighty Mike:But as you grow, hopefully you don't have to do it. But meeting people that are willing to help you build your business is. You're not in short supply. There's people everywhere that are willing to help in this industry, and Server Nation is full of them.

14:28Bob Rusch:So, absolutely.

14:29Mighty Mike:What are you working on right now that has you most fired up, most excited?

14:34Bob Rusch:A couple things, actually. So E filing is now mandatory in Illinois, and I'm working on building that into my business as well here. There's a lot of attorneys in Chicago, Chicagoland, that, you know, do things for themselves, and this is something they really don't want to do because there are many stories out there right now, especially in Cook county, of the problems they're having with E filing. So if you're an inpatient attorney, you don't want to do it. You want to give it to somebody else to make it their problem. Well, that's where we come in. I just think it opens up another level of business income to incorporate that into your process serving business. So working on getting that together right now, as well as building my own business up. It's great to ring doorbells sometimes, but there's other days that you don't want to be the person ringing doorbells. You'd rather do the administrative tasks and have time for other things. So working on building up the business as well. And then my third project here is Working on another registered agent service like Nationwide. I don't want to get into it yet, but it is something where someone can go to a single site and get a registered agent served nationwide for a low, low price.

15:51Mighty Mike:That's awesome. I'm going to have to talk to you after the show because that sounds like a good opportunity. Hey, quick break from the episode to

16:00Bob Rusch:tell you about something that's changing the game for process servers across the country.

16:06Mighty Mike:It's called Mighty Process Servers.

16:08Bob Rusch:And yeah, you can join absolutely free inside.

16:12Mighty Mike:You'll get full access to every course, every download, and the educational tools that

16:17Bob Rusch:we use to help process servers build profitable companies. We meet every Tuesday at 1pm Eastern

16:23Mighty Mike:for our live Mighty Mastermind call. Come join the conversation. You can connect with other professionals, post on the discussion board, direct message members, and become part of one of the most engaged communities for process servers. Don't wait. Go to mightyprocess server.com and join today. Those who get verified, get listed and start bidding on jobs same day now. Now let's get back to the show. Ready for the rapid fire round?

16:57Bob Rusch:Let's do it.

16:58Mighty Mike:Awesome. Alyssa, what fun do you have in store for us today? Okay, Bob, what is your absolute favorite skip trace tactic?

17:09Bob Rusch:So basically I use what everybody else does, different databases, idi, Core, Clear. I've got a free subscription to Tracers currently, you know, Facebook, the Internet, things like that. But one thing that I like to use, especially in a very populated area of like Cook county, is court case lookup. A lot of people are repeat offenders in civil cases. So if you're having trouble finding somebody, see if they've got another case out there, maybe they've been served in another case, where were they served at? So things like that, just little extra research tools to, to try and dig up where somebody's at. You know, it's a little extra running. Sometimes you have to pull a file to get the hard copy out there. But you know, sometimes it's worth it.

17:51Mighty Mike:That's awesome.

17:51Bob Rusch:Okay, so what is your favorite tool

17:54Mighty Mike:for defense when serving?

17:56Bob Rusch:Well, living on the south side of Chicago, you would think I probably have many things to defend myself. But when out in the field, honestly, it's conversation and words. Using your words to get yourself out of a situation, walking away, things like that. You know, there's a lot of tension in Chicago right now. There's a lot of violence and I think being armed would invite more violence or invite more, you know, kind of raised eyebrows and people not opening their doors than if I didn't have one. Basically, that's. That's the way I feel about it. You know, I'll talk to somebody, I'll talk their ear off to get out of the situation if I had to, or just walk away.

18:37Mighty Mike:So, Bob, tell me this. If you don't carry any protection, as far as that goes, I totally get that a lot of people are like that. But tell me, what words do you use? What makes you different from somebody else that you can talk your way out of a hairy situation like that?

18:50Bob Rusch:A little bit of luck. Obviously, everybody needs luck. But again, assessing the situation, what am I serving? Is it something that may invite a confrontation, or is it something simple as somebody owes $900 to a credit card company? You know, just try and talk them off the ledge. If somebody wants to be confrontational, obviously human nature is very easy to be confrontational back. But if the real trick is if you can kind of give them a smile and kind of talk them down and say, hey, you know, this is no big deal. This really isn't. You want me to leave? Not a big deal. You know, I'm not here to arrest anybody. I'm not here to confront anybody. I'm just here to deliver a little piece of paper or a couple pieces of paper, you know, dummy down the situation.

19:28Mighty Mike:That's good stuff. Yeah. I always say, oftentimes I don't carry anything too. And for many. There's so many different reasons. And I get it. For people who do carry and the experiences that they've had makes them feel like they need to carry. But being able to have the confidence to be able to talk your way out of things and make that your primary weapon, if you will, for defense is definitely a good way to start.

19:51Bob Rusch:Exactly.

19:51Mighty Mike:I appreciate your feedback on that.

19:53Bob Rusch:You're welcome. Okay, now, Bob, this next question gets a lot of the guests. What would you do if you woke

20:00Mighty Mike:up tomorrow with the same skills and knowledge you have now, but you didn't know anybody? You had $100, a smartphone, and a car. How would you regrow your business?

20:13Bob Rusch:First question. Am I still married?

20:15Mighty Mike:Do you want to be?

20:16Bob Rusch:Well, then knock that $100 down to $50. Okay? Put a little bit of gas in the car, find somewhere to have something printed up and go stand outside the courthouse. Or, and I should say you could go online in your off time, look at all the free stuff available to you to process servers out there. I should say there's a ton of webinars that are free. There are a ton of free sites out there where you can get information on not only how to regrow your business, how to get clients, how to serve better, how to create affidavits, things like that, that are free if you just go to the Internet. So it's twofold. Getting more information about serving, learning how to get clients, and then actually physically handing out things, obviously to lawyers, law firms, paralegals, things like that is one way.

21:13Mighty Mike:Now, what would you hand them? Would you spend some of the money on business cards?

21:18Bob Rusch:Well, if you can get some business cards printed up for 10 or $20, then yeah, absolutely. Absolutely. Because you're there, you're the guy. You're introducing yourself to them, and you're the guy in the card, which is great. That's always big to have FaceTime in front of people who may be calling you.

21:33Mighty Mike:I love it. What I take from that, Bob, is get out there, just. Just pound the pavement, Go out there, take the money that you have. I love that you gave half the money to your wife. You're definitely a guy that knows how to stay married. Great job with that. And then just getting out there and taking care of business. I know so many people, they get analysis paralysis and they sit back and they think, what can I do? They talk to all their friends. What can I do to start this business? Do something. Just get off your butt. Go knock on the door. What I love is when I get a serve from as you get. Here's the cool thing is as you get going and you get some attorney clients, you're going to have people hiring you affiliates or attorneys. Doesn't matter. They're going to be hiring you to do what's called 10, 11 drops in California anyway, and you're going to go and serve other attorneys. And so as soon as you walk in the door and serve an attorney, now, you are already qualified because another. That means another attorney hired you to deliver that. And so when I walk in there, I have the. My serve and then I have my. My card. Fancy card right there. Plastic, like thick. It's almost like a credit card size. And they're like, every time I get the, whoa, this is a nice card. And I'm like, yeah, they're like $5 each. And that's the way to do it. Because the attorneys are like, right away impressed. And they're like, yep, just give me a call. You know, I take care of it. I always get my guy. And so that's the way, you know, step by step, you can do it. And there's so many resources out there. And Bob, I appreciate you sharing those? Bob, what is the greatest advice you've ever received?

22:59Bob Rusch:Greatest advice I've ever received were from both my parents. My mom was a bookkeeper and she gave me some great advice about business. Just to do things right. Don't cut corners because the corners will cut you back and then the long run. My dad was kind of a quiet guy, but a World War II Marine and he literally just said lead by example. And those are just words that have stuck with me since I was a kid.

23:22Mighty Mike:Thanks for sharing that. I know, especially when it comes from your parents, it's close to the vest, you know, and I can't tell you enough how important it is when it comes to your taxes. Saving money for unexpected things like you see all the printers behind me. Anytime you have too much money for taxes, take a portion of that and buy some printers because you know you're, you know you're eventually going to use them.

23:43Bob Rusch:The backup printers. Yep.

23:44Mighty Mike:Bob, what software would you recommend for managing your serves?

23:47Bob Rusch:I use Serve Manager. It is intuitive and easy to use. Pre made templates for affidavits. You can have a customized affidavit if you wish. They will create it for you. Say your state needs this type of affidavit, they can create it. Or your client likes this affidavit and they're your biggest client, they will create that form for you. It's totally customizable. The people there are just out of this world, they will help you no matter what your question is. Especially for the beginning server, this is the software that is the easiest to use by far for a server just starting out or a mid sized company. Obviously there's other softwares out there but this one obviously is the easiest to use that I've seen so far in my 17 years and I wish I had it 17 years ago when it wasn't existing.

24:41Mighty Mike:Well, I tell you, I've used, I do want to just say that when you have, when you have, when you own your own business, the information that you take in is yours to manage. And one of the things that frustrates me, and I'm glad you brought up Serve Manager, is that a lot of these other, a lot of these other softwares, they don't give you the rights to their API code so that you can connect different things. Serve Manager is leading the way because they, they went out and they said listen, they told their developers, listen, we want the API technology to be able to talk directly to Zapier and Zapier is connected to hundreds, if not a Thousand different apps. And so if you want to be able to just sit there and geek out. That's what got me started with automation domination was when I saw that and I started playing with it and I was like, wait a minute, I'm getting a text message every time I get a job, every time I enter a job and I put a due date, it automatically, I can have automatically put it on my Google Calendar. This is, this kind of stuff is powerful.

25:34Bob Rusch:This softw gives you the ability to look forward when you know things are going to be so automated they're ready for it. And you're working in the cloud, which, guess what, that's where we're going. You know, there's people out there and I, you know, admittedly I do it, have done it where you're saving things on a hard drive, whether it's external, internal or whatever, well, guess what? They're not built to last forever. And that day that you need it and the day that it crashes could be a very bad day.

26:06Mighty Mike:That's right. One of the, one of my favorite things about that, the fact that it's online like that, is that when I'm out in the field and I'm driving around, I'm actually going to serve somebody. So I'm getting paid, right? And I'm going out to serve somebody and I'll get a little ding notification. First of all, I have, I do a lot with automation, so. So when I'm out there driving to go serve somebody, I'll get a little ding from Stripe telling me, hey, someone just purchased. And then I'll get another little ding after they put in their form stack and this says, hey, you got a new job? It's already been entered. I could seriously, just right from the road, from my iPad or from my phone, dispatch that and assign it to a server and they'll automatically get an email with a link to be able to log in, print out those documents and go serve them in real time. There's nothing better than that. And so I'm glad you brought that up. And the whole online stuff, like if your computer crashes or maybe you forgot your computer and you're out on vacation and you find out all of a sudden that something happened, you need to go look at your stuff. You could see all your serves, everything that's going on from any, from a hotel computer.

27:06Bob Rusch:Absolutely. And everyone has that client that wants an affidavit or needs an affidavit because they lost it. And you are sitting, you know, in your car and about to serve somebody or you just serve somebody and they need that affidavit ASAP because they lost it. You can grab it and literally send it to them again. If you can't, you know, find your email or things like that, you, you can send it to them because everything is on the cloud. It's not sitting on your hard drive in your office. I mentioned my name. I'm sure Trent and the fellows will give you a discount.

27:36Mighty Mike:Okay, Bob. Well, that was good stuff. What is the best way that we can connect with you and then we'll say goodbye.

27:41Bob Rusch:Sure. Windycity process.com is my web address. My phone number is 312-296-9506. That is my cell number. I am not afraid to give it out. And my email address is legalassistanceschicagomail.com and assistance is spelled A S S I S T A N T S.

28:06Mighty Mike:That's

28:06Bob Rusch:a wrap on another episode of Process

28:09Mighty Mike:Server Daily where the legal support industry levels up.

28:13Outro:Want to grow your process serving business with the best marketing tools, the most engaged community and the highest highest ranking directory online. Visit mightyprocessserver.com claim your listing.

28:25Mighty Mike:Join our free community.

28:27Bob Rusch:Surround yourself with process servers who get

28:30Outro:it and build something real. From the field to the courtroom. This is Process Server Daily. Until next time, stay safe out there and live Mighty.

16 - Bob Rusch | Mighty Process Server

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