Process Server Mastermind May 20, 2025

Notes

• Meeting Introduction Mighty Mike Reid welcomed everyone to the Mighty Mastermind meeting, emphasizing its purpose as a platform for process servers to network, share insights, and address challenges. He introduced himself and highlighted his goal to help process servers build direct client relationships and achieve financial success (00:00:00).

• Participant Introductions The meeting began with introductions from several attendees, including Will Quinlan of Ranger TCS Investigations in Denver, Sandra Kimbro of Swan Legal Services LLC in Texas, and Adele with Rhino Justice in Houston. Each participant shared a brief overview of their business and service areas (00:01:30).

• Discussion on Pricing Strategies Mighty Mike Reid initiated a discussion on pricing by presenting a scenario involving an order in Alabama where the directory showed a wide range of rates. He asked participants why they charge what they charge and if they consider how their online presence impacts customer decisions (00:04:20) (00:08:28).

• Analysis of Example Bids Participants analyzed a poll showing different bids for a process serving job in Alabama, with Heritage Legal Couriers having the highest bid and Ironwood the lowest. Mighty Mike Reid noted that neither the highest nor the lowest bidder received any votes, suggesting that price isn't the sole determining factor (00:08:28) (00:23:18).

• Sandra Kimbro's Rationale for Choosing Apex Sandra Kimbro explained their choice of Apex, highlighting factors such as proximity, acceptable pricing, inclusion of three attempts and a notarized affidavit, credit card payment option, and a focus on fast turnaround (00:11:10). They also considered the number of attempts offered by other companies and their distance (00:12:19) (00:14:34).

• Adele's Perspective on Price and Service Adele from Rhino Justice echoed Sandra Kimbro's reasoning for choosing Apex, emphasizing the importance of timeliness and expressing concern about the quality of service from very low-priced providers, especially if they are located far away (00:18:09). They drew an analogy to Picasso, suggesting that higher quality service often comes at a higher price (00:20:41).

• Will Quinlan's Preference for Pay After Completion Will Quinlan shared a different perspective, favoring Edge due to their offer of payment after completion and three attempts within seven days for a reasonable price. They mentioned having a client who only pays after the job is done, aligning with Edge's payment policy (00:21:22).

• The Importance of Value Over Just Price The discussion highlighted that clients, particularly attorneys, often prioritize reliability and getting the job done correctly over the absolute lowest price. Mighty Mike Reid emphasized that the absence of votes for the cheapest and most expensive options supported this idea (00:23:18).

• The Role of Location and Local Coverage The proximity of the process server to the service location was deemed important by some participants, as it can impact the likelihood of attempts being made and the speed of service (00:16:24) (00:18:53). However, it was also noted that having local coverage through a network or employee in the area can be a viable alternative to being physically located there (00:26:56) (00:30:02).

• Challenges Faced by the Process Serving Industry Sheila Williamson shared their experiences with nationwide service providers, noting the potential for "gutter service" when fees are too low and the frustration of overpaying for services that aren't completed (00:28:58). They also discussed the impact of large "box companies" driving down prices in the industry (00:36:09).

• Strategies for Attracting and Retaining Clients Mighty Mike Reid discussed various marketing and client relationship strategies, including the importance of answering the phone, having a professional online presence, offering online portals for attorneys, and maintaining consistent communication (00:42:53) (00:44:24). He also touched on the benefits of a "same day attempt guaranteed" approach when marketed effectively (00:37:57).

• The Value of Diversifying Client Base Adele and Mighty Mike Reid discussed the importance of having a diverse client base, with a significant portion coming from attorneys, to avoid being overly reliant on affiliate work and the potential instability it can bring (00:47:39). The 80/20 rule (Pareto's Law) was mentioned in this context (00:49:29).

• Relaunch of the Process Server Daily Podcast and Community Mighty Mike Reid announced the relaunch of the Process Server Daily podcast, featuring a new intro and outro, and their plans to interview community members (00:50:18). They also highlighted the growth of their free community to nearly 500 members since its inception in March (00:51:53).

• Discussion on Website Design and SEO Services Sheila Williamson inquired about the website design and SEO services offered within the Mighty Process Server community (00:52:33). Mighty Mike Reid explained the process, including the initial setup, design review, SEO optimization, and ongoing support, mentioning a discount for community members (00:53:57).

• The Need for Efficient Case Management Platforms Sheila Williamson expressed frustration with the lack of a declaration of non-service template in ServeManager, the platform they are currently using. Mighty Mike Reid mentioned that they are working on their own platform with features like server sign-in to address such issues but it is not yet ready (00:57:03).

• Feedback on Beta Platform Mighty Mike Reid is looking forward to feedback on the beta version of the document platform. They instructed the developer to set it up with a basic nationwide affidavit first. Mighty Mike Reid envisions features like easily adding notary blocks, verbiage, and diligence, aiming for the best possible user experience (00:59:08).

• White Labeling and Premium Access Mighty Mike Reid is considering offering white-label access to "mighty premium" members who contribute to the platform and have been with it for a while (00:59:08). This would allow them to put their own branding on the portal so their attorneys see their branding and they can earn a portion of the income from jobs posted through their portal. Mighty Mike Reid plans to include a small transaction fee to facilitate this (01:00:18).

• Jobs Board Functionality Mighty Mike Reid discussed the inclusion of a jobs board, acknowledging that while it might lead to lower rates, it aligns with some attorneys' preferences (01:00:18). The system would allow users to select preferred servers they have agreements with and manage everything within the platform. Mighty Mike Reid sees branding as crucial, suggesting members could leverage their brand with access to the underlying network (01:01:08).

• Platform Development and Investment Mighty Mike Reid mentioned investing significantly in the platform's development and is eager to see how it progresses (01:01:53). They encouraged attendees to visit app.mightyprocesserver.com and potentially processerverjob.com to check out the beta version (01:03:59). Mighty Mike Reid appreciates all feedback to make the platform awesome (01:04:52).

• Website Success and Branding Mighty Mike Reid complimented Sheila Williamson on their website's strong performance in Google searches, attributing it to dedicated effort. Sheila Williamson acknowledged the beauty of the website (01:01:53). Mighty Mike Reid highlighted the importance of branding and SEO, referencing WA proay as an example of strong branding (01:01:08).

 

• Networking and Meeting Purpose Mighty Mike Reid stated that the purpose of the meeting was for networking and understanding who operates in different geographical areas (01:03:59). They thanked everyone for attending the session (01:03:25). Mighty Mike Reid mentioned that Edge, their manager who usually takes pictures, was absent (01:04:52).
  

Transcript

00:00:00

 
Mark Success Team: Hey guys, good morning.
Neddy Support: Good morning, guys.
Rhino Justice: Morning
Swan Legal Services LLC: Morning.
Rhino Justice: or afternoon more like it.
Mark Success Team: Kindly put your information in the chat. Uh, same routine.
Swan Legal Services LLC: Okay.
Mighty Mike Reid: All right, welcome everybody. Today is May 20th is our May 20th Mighty Mastermind where process servers get together, talk all things process serving. There's a couple uh things I want to cover, but I'm hoping you guys throughout the week have thought of some stuff that you want to go over, questions you have, um issues you're struggling with. Um we'd like to start the meeting with uh quick introductions. My name is Michael Reid, president and CEO of 123 Legal Support. I started Mighty Process Server to help process servers uh nurture the relationship direct to the client and not only getting serves from big process serving companies. Uh once you've been in the business a while, you should be able to break that 10K a month mark. And if you're not, let's talk about it.
 

00:01:30

 
Mighty Mike Reid: Okay. So, we're going to I love talking about growth and marketing and all things uh process serving and uh real estate if you really get to know me well. So, uh next person I have on my screen here uh is Will. I'm going to circle back to my team. If you guys have questions, uh we'll circle back uh to them throughout the meeting. But, Mr. Will, are you do you have your mic on? You want to introduce yourself?
Will Quinlan: Yeah, I think it's on this time.
Mighty Mike Reid: Yep.
Will Quinlan: Cool. Um, Will Quinnland, owner of Ranger TCS Investigations here in Denver, Colorado. Um, been in the business since 2001. Stepped away for four or five years to go to college and now I'm back at it full-time.
Mighty Mike Reid: That's awesome. That's awesome. Well, welcome welcome to the meeting and we appreciate you coming,
Will Quinlan: Thank you, sir.
Mighty Mike Reid: Miss Swan Legal. Uh, President, how are you?
 

00:02:28

 
Swan Legal Services LLC: Hi guys, I'm well. Can you hear me?
Mighty Mike Reid: Yes.
Swan Legal Services LLC: Great. Um, so Sandra Kimbro, um, administrator of Swan Legal Services, been in business since 2018. also a licensed private investigator in Texas.
Mighty Mike Reid: Wonderful. Welcome as always.
Swan Legal Services LLC: Thank you.
Mighty Mike Reid: And Miss uh let's see here. No other cameras on. I know she likes to talk when her camera's not on because she's always out doing business. Uh Miss Adele. Oh, there she is. How could you get First of all, you're on mute, darling. You're on mute.
Rhino Justice: Sorry,
Mighty Mike Reid: How could you How could you keep your your new hairdo from us?
Rhino Justice: I wasn't I was literally before this take trying to take a shower and the water got turned off in our area. So,
Mighty Mike Reid: Nice.
Rhino Justice: I'm trying to rinse my hair out and not have the condition and still
 

00:03:21

 
Mighty Mike Reid: Nice.
Rhino Justice: be ready. So, sorry.
Mighty Mike Reid: No, you're fine. You're fine.
Rhino Justice: Okay. Uh so, my name is Adele and I'm with Rhino Justice.
Mighty Mike Reid: Awesome.
Rhino Justice: Uh if you need to get a hold of me, it is 28181 Rhino. Um, I serve the Houston Galveston and also like the Houston greater area.
Mighty Mike Reid: Awesome. Welcome. And I see we have Nicole on. Welcome, Nicole. And I thought I saw Yep. Jessica Clay, come. Welcome you guys. Appreciate you coming. Yeah, if you guys have questions or you come to the meeting and you're while you're watching the replay, you want to come introduce yourself, get to know other people, show up, have a have a question, one of the things I like to do is say you can raise your hand if if you're like me, I always feel weird like you jumping in. So I like I actually I actually appreciate that when a when an administrator or someone who's like leading a discussion can can give those kind of things because I don't want to be I don't like being interrupted like as someone who's just trying to like participate.
 

00:04:20

 
Mighty Mike Reid: So if that's you you're anything like me, you just hit your hand like this, give you an opportunity to have uh say your say what you want to say and um Oh, I see. Yeah, it's like says your hand is raised but you're talking. Google's freaking out on me. Um, so yeah, you guys, um, so one thing I I I posted and I shared with everybody was, uh, my team recently, uh, we got an order for Alabama and on the directory there's not a whole lot of people in that area. So, we thought, let's let's go ahead and use this as a a learning exercise. And I really appreciated the the nuance like how different, you know, so how someone can charge something and and have all the different services they offer and stuff. So I want to get into that a little bit. Why do you guys charge what you charge? Have you thought about it from the perspective of a customer who's looking at your your presence online?
 

00:05:16

 
Mighty Mike Reid: They're looking at your website. They call you, whatever, and uh and then they make a decision on who to hire, right? So, we're going to look at that a little bit today. I think it could be very educational. Uh, it was for me just kind of like having my team do it. Jessica and Rods are here on the screen. They have the background set as one, two, three. They're my they're my support team. You might get calls from them asking your rates. We actually do hire people all over the country and uh they are wonderful with with uh scripts. I mean, we went over it a lot at first and now they're just really good on the phones connecting with people and making connections. So, I'm not really promoting the VA service. If you're looking for a VA, we do we do that for you. We will hire a VA and and help you uh on board them and manage them for you.
 

00:06:03

 
Mighty Mike Reid: Uh but it is a big commitment. Like, we don't want you to go into the commitment light-heartedly. If it's something that you're going to do, um you know, we're messing with other people's lives, right? So, we want to make sure that if you're going to hire them, like you're committed to, you know, 90 days, 6 months type of thing. So, um, it's not for everybody, but once you're ready, once you hit that $10,000 a month, I always say I help you get there. And once you get there, like, let's take it to the next level, right? Mark is our success team uh guy. If you are a 123 um uh customer, you know, you reach out to the ladies here. I mean, a 123 uh process server. You're somebody we hire. You know, you can always reach out to them. You'll if you've talked to them, you're welcome to, hey, I have a question. Like, you send me this, sir.
 

00:06:46

 
Mighty Mike Reid: like this is where you can hold them their feet to the to the fire a little bit, right? Making sure that they send what they need to send you as far as proofs and stuff like that. But yeah, so Mark is our success team manager. If you guys are using if you're Mighty Premium member and you're you're you're not using Mighty Automation, it's a free tool that's like cost me $1,000 a month. Okay, you get it for free when you're a Mighty Premium member. So, I know most people are uh and Mark can help you utilize it for scheduling your social media post for uh he'll do a walkthrough for you uh and let you see it all. If you're not a Mighty Premium member and you still want to meet with him just to look at it, uh you probably shouldn't because if you do, you'll end up signing up. Okay. Uh so, all right, let's get into it. Ned's our design person. She'll create uh logos and um uh rate sheets for you.
 

00:07:36

 
Mighty Mike Reid: And my goal is just to make it so easy for you guys as processors. just go out and serve papers and have my team do your back end all your social media stuff and I'm not charging you thousands of dollars a month. I'm literally it's $57 a month right now for Mighty Premium. So cool process serving. So again, think about things you want to talk about. You can raise your hand and talk about or you can put it in the chat. I'll check the chat periodically. And then of course I see Adele and and Sandra already put their information in there. This is a networking meeting. The goal is for you guys to be able to connect with people across the country and maybe get give work to each other or even just help each other with different ideas, right? So, really quick, let me pull up the poll that I created today and let's talk about it. Nobody really commented.
 

00:08:28

 
Mighty Mike Reid: I didn't really ask. I guess I really didn't ask why somebody wants to join your meeting. You guys letting people in, right? Okay, that's a yes. Okay, cool. Let's uh let's go screen share and welcome Tommy. Welcome everybody who's coming in here. All right, let's go ahead and share this screen. I just want to share it up so we get a visual. Can you guys see this? Okay.
Neddy Support: Yep.
Mighty Mike Reid: Okay,
Mark Success Team: Yes,
Mighty Mike Reid: awesome.
Mark Success Team: Mike.
Mighty Mike Reid: Perfect. Perfect. So, so these are companies we changed the names to protect the innocent. Uh, so and this is these guys these are the rates are correct, right? Or Rods or Jessica. This is this is the the rates that we got back, right?
123 Support Team: Yes, mate.
Mighty Mike Reid: I didn't just make this up.
 

00:09:26

 
Mighty Mike Reid: Maybe. Okay. Distance from serve. Okay. Oof. Oof. Oof. all of these. Okay. Boom. Local. So again, girls, we're not mentioning the actual company's name only because I I don't know. I just don't think it's if I knew them already, it'd be different. Maybe I would say send it to Adele, you know, but in this case, um, we're just trying to use it as an example. So, when I got this back, the ladies gathered this information for me and of who we should hire in that area. This is what we do all the time. And uh a couple things I want to uh point out right away. Don't you just love Heritage Legal Couriers? I just I just you know this is like this is what I'm going to do when I move to Cocoa Beach here next the end of this year.
 

00:10:20

 
Mighty Mike Reid: This is what I'm going to do. I might even charge 240 247 or something like that because this this to me says actually I want this to be a discussion. So, what does this tell you? First of all, understand I'm a processor. I'm an affiliate, right? So, for me to pay 240 is just silly. Uh, I wouldn't I'm not going to pay it, right? But isn't it kind of interesting that that maybe they're I'm priced at 240 because I'm an affiliate. Have you ever thought about that?
Swan Legal Services LLC: Yes.
Mighty Mike Reid: Process serving company calls, says, "How much?" It's somebody from the Philippines, right? They could tell. They're like, "Oh, yeah. We'll do it for you. Three attempts. We're only we're about an hour away. We'll do it for $240. Okay. If if I hire them for $240, it's worth their time because now they're having to deal with the status requests.
 

00:11:10

 
Mighty Mike Reid: They're having also, if I remember correctly, this was a one of the more prestigious like Alabama private investigative firms firms if I'm not mistaken. And so they they charge for mileage sometimes. They charge for you know they got their not it includes a notorized affidavit includes it's like a premium white glove service. Uh, but it could end up costing a lot more as they're saying here. What if the address is bad? O, $240 and then I got to come back and pay another 240 for another address. Oh my gosh, that's like that kills the deal. I I got paid. Well, I'll get to that in a second. So, let's look at the poll view results. Interesting. It's pretty split. It's pretty split. Uh, let's see what we have here. Calling some people out here. Oh, Sandra.
Swan Legal Services LLC: Yes.
Mighty Mike Reid: Sandra, uh, do you want to tell us why or did you just pick the lowest price that was somewhat close or like do you wanted to you want to talk about why you picked Apex?
 

00:12:19

 
Swan Legal Services LLC: Yes. And I did review all of them.
Mighty Mike Reid: Okay.
Swan Legal Services LLC: Um so I and I did a process of elimination. So the two the number two for heritage was a at the top a no-go.
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: So that was the first one I got rid of. And then I looked at the second um as the distance. I like that apex number one was closer, but I didn't let that make my decision to choose that until I looked compared everything. So if you go down further, the one for number four trailblazer gives five attempts for the same $125.
Mighty Mike Reid: Mhm.
Swan Legal Services LLC: So those were in com competition. Um but then I I I just kept going down the list and basically I chose uh Apex because one they are closer so that that weighed heavily. Um I love that that you can use a credit card. They do have um we'll do the three attempts with the 3day rotation.
 

00:13:27

 
Swan Legal Services LLC: Um, and I'm sure if I needed them to do it a little sooner, I could probably negotiate that to maybe depending on especially if it was a rush job, I can negotiate that. Um, the printing of uh for up to 20 pages. Again, depending on the documents there, they didn't put anything else regarding a print fee over 20. They already give me a notorized affidavit. Um, and then I like that they said that they have a strong value for nearby service with fast turnaround and standard inclusions. So if my idea of standard inclusions means uh, you know, the kitchen sink, then
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: that
Mighty Mike Reid: Everything.
Swan Legal Services LLC: that's Yeah. So, you know, so I would have to of course see what they meant by that. But um if I already know kind of the area and what in my area what what's that inclusion means I'll probably go with them. Now if I'm you know using if I'm not in the area in a another state I would really want to question what do you mean?
 

00:14:34

 
Swan Legal Services LLC: So, I will have more questions, but I think that Apex all in all would have been was my number one pick because again, my turnaround time, I don't care if it's a rush or not. I I I promote fast turnaround,
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: they're fast turnaround, they're closer, so if they had to do that more than three attempts, you know, again, that it's it's it was my go-to. So, that's why I chose them.
Mighty Mike Reid: No, I like that. I like that. What about the fact that they were more though? Like 125 compared to Again, I'm not saying this is better. I'm just curious what you're thinking. Like when you saw 90, were you thinking maybe they
Swan Legal Services LLC: Well, $90, but again, look how far they're they're out
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: because I looked at the $75 one as well.
Mighty Mike Reid: Huh?
Swan Legal Services LLC: Um, so again, if if and I love number five, Edge.
 

00:15:28

 
Swan Legal Services LLC: Hey, you got so many. um you got PayPal or e check and and they'll let you pay after completion.
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: Um so that
Mighty Mike Reid: Mhm.
Swan Legal Services LLC: I mean I thought about that but my thing was I went back to how I how I do business. Um if if if I'm going to pay them I'm going to pay them upfront. So it doesn't matter before
Mighty Mike Reid: Amen.
Swan Legal Services LLC: after we still pay for because they have no control over bad addresses. Um, so the after job compete completion didn't sway me, but so but I did look at the $90, but they're almost two hours away.
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: Three attempts, so I I was a no with that one. The one number three for 75. Again, they're hour and 38 minutes away.
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: Um, and then I didn't like their first attempt within five days.
 

00:16:24

 
Swan Legal Services LLC: Now,
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: that for our area in Texas is is is way out of the norm. The first attempt on a standard is usually two to three days depending on, you know, what's going on, how the day fall. Um, I
Mighty Mike Reid: Mhm.
Swan Legal Services LLC: did like Trailblaze at 125 with five attempts, but again, they're almost two hours out.
Mighty Mike Reid: So, it sounds like Sandra that that the the location being closer uh to you is like very important. Like they're closer, they're probably going to make the attempts, right? Is that what you're thinking?
Swan Legal Services LLC: Well, it's not necessarily that. I mean, it was a lot of things, but that that's one thing to consider. They may make um you know, the attempts and they may also may be closer. Um, but I also have to consider, you know, some people are are just right there in the middle of
Mighty Mike Reid: H.
 

00:17:18

 
Swan Legal Services LLC: your service area that that the document needs to be. And, you know, I've gotten a well, no, I I'm not available or I don't go there or I don't do that or, you know, so sometimes they it's being closer doesn't, you know, make or break it. Um, unless
Mighty Mike Reid: Yeah.
Swan Legal Services LLC: that's just what you're looking for because I I've sometimes have to reach out to people, you know, and people reach out to me as well that um, case in point had a case over the weekend. I'm two counties
Mighty Mike Reid: Excuse me.
Swan Legal Services LLC: away. I had a port job. So, it depends. And their job, they needed a PI. They needed the PI to be a certified process server. And the process server had to have the TWI card because they're going to a port serve. and
Mighty Mike Reid: Ah,
Swan Legal Services LLC: I was the closest one two counties over.
 

00:18:09

 
Swan Legal Services LLC: So, it just depends on the job and what you need done.
Mighty Mike Reid: I like that and I love your feedback. I think you said it better than I could have said it. You're a a true operator. Like you're looking at things now. Now, different things are important to different people. So, I don't want people hearing this to think like, "Oh, so it's definitely Apex." And I and I want to I want to give other people a chance here to say what they would what they would do and kind of explain the reason for their vote as well. Uh
Swan Legal Services LLC: Right.
Mighty Mike Reid: I think that's super helpful. I appreciate you, Sandra. That's really good.
Swan Legal Services LLC: Okay.
Mighty Mike Reid: Thank you. All right, Adele, what why did you choose uh Apex?
Rhino Justice: Well, I just went ahead and looked real quickly. Um, I chose um, Apex also because of the attempts and the closeness.
 

00:18:53

 
Rhino Justice: Um, going ahead and being able to do within 3 days.
Mighty Mike Reid: Yeah.
Rhino Justice: I know I go ahead and tell my customers 3 days, but I'm usually out there within 24 hours. So, I believe timeliness is an important factor. um somebody being far away just cuz I have seen I guess other servers like where it just ends up not being served. I just wonder are they actually making any attempts if they are that far out if they're charging that cheap because
Mighty Mike Reid: Mhm.
Rhino Justice: you're really not making anything. It would just be strictly gas money um if you're not getting them in the first two attempts. Um, so that's why I chose Apex um over
Mighty Mike Reid: Yeah.
Rhino Justice: Trailblazer is is because of because I the both those two I were thought were the ones I would have went ahead and chose between um but I chose Apex because of that.
Mighty Mike Reid: No, that's helpful. Yeah, that's so Sandra mentioned that too, right? Uh the idea that hey, it's a 3 days rotation, I think is what you said.
 

00:19:52

 
Mighty Mike Reid: Like the idea that they're rolling out with these and if I needed them to go a little bit more often, maybe they could do it every other day because they're local, too. That's why it keeps ringing. This local thing keeps ringing them and and what we're talking about. And so a lot of people will look at the 75 and go, "Well, just hire them. They're, you know, they do the three attempts, they got the $75, they do a notorized affidavit. It includes that and updates. Okay, maybe I use Rocket Serve or maybe it says serve manager, whatever." So, there's some of these things that people will do and I will tell you people make the mistake of hiring the cheapest one and then they don't get it status or like you said, they're saying they're making the attempts and they're not and and then they just what good is paying $75 if you get back four attempts with barely any details, no photographs, and you're like, "Bro, like, can you go out there again?"
 

00:20:41

 
Mighty Mike Reid: Like, I don't know what to tell you. Like, this is the right address. Um, yeah. So, that's good feedback. Who else? Who else do we have here that's voted? That's
Rhino Justice: I
Mighty Mike Reid: on the call.
Rhino Justice: I just wanted to say one thing is what I've kind of like um said is like, you know, like Picasso. If you want to have Picasso, you're not going to go ahead and pay low. Like sometimes you do have to pay for those better rights if you want that better service.
Mighty Mike Reid: Yeah. Yeah. Exactly. Yeah. You're you get what you pay for is definitely a
Rhino Justice: Yep.
Mighty Mike Reid: uh a solid thing. So Will I see Will's on here. Um, this is so Will's the first one who has has chose differently. Yeah. I'd love to know um love to know why.
 

00:21:22

 
Will Quinlan: multitude of reasons. Um
Mighty Mike Reid: Oh, yeah.
Will Quinlan: I I looked at Apex and I was like, "Oh, you know, they it's very reasonable. It's very similar to what we all do." Um, but then I was thinking about a little farther and if I know that I could pay after the job is completed
Mighty Mike Reid: H.
Will Quinlan: because I'm like, you know, I want to pay upfront all the time because we charge upfront. I have one attorney client who will not pay upfront unless the job is done.
Mighty Mike Reid: Yeah.
Will Quinlan: He cracks me up, but I get why. And these guys are pay after completion. they get the three attempts first within seven days. I'm okay with that.
Mighty Mike Reid: And they're cheaper.
Will Quinlan: Yeah. 90 bucks. And if they don't get it in the three, they get the option to go back out and try it again to get paid or they don't get paid on it.
Mighty Mike Reid: Yeah.
Will Quinlan: You know, we we get paid on results.
 

00:22:20

 
Mighty Mike Reid: Yeah.
Will Quinlan: And that's
Mighty Mike Reid: So,
Will Quinlan: the the misnomer in this business. We're supposed to be paid on attempts, right?
Mighty Mike Reid: yeah. Yeah. So, so Will, just to clarify, you if they do the attempts and send back a declaration, you still pay them even though it's after the fact.
Will Quinlan: Yes,
Mighty Mike Reid: Yeah. Yeah.
Will Quinlan: because
Mighty Mike Reid: Yeah.
Will Quinlan: we would have to have that affidavit of non-service to get an alias summon written up.
Mighty Mike Reid: Right. Right. Because that's what some people would hear and go like, well, what? Because they they'll they'll hold it over them like NAPS. It's actually against NAP's terms of service to withhold uh payment waiting for proof. uh
Will Quinlan: Right.
Mighty Mike Reid: versus it's also the alternate which is you can't withhold proof for payment which is kind of like both sides of it right which is which is interesting but if we're all just professional I love that I love your different perspective of the um uh of how you know different things are important to different companies so that's our side of it as servers and we could go into I don't know who else is on here is anyone
 

00:23:18

 
Mighty Mike Reid: else on here from this voted uh Tony I don't Natasha usually comes. It says online now. Natasha, are you on? Okay, we have Trailblazer. Anybody on that voted for Trailblazer? Cuz Trailblazer was the cheapest. No, they weren't. Ironwood was the cheapest. Yeah. Yeah. Nobody voted for Ironwood. How interesting. So So look at this, guys. Look at this. Heritage, the most expensive and the cheapest, both fell off. No one voted for it. We didn't we don't have a ton of votes yet, but but I think over time what we would start to see is Apex and Eagle would probably start to take and Trailblazer kind of falls with uh similar with Eagle. So, let's kind of shift the conversation real quick just to kind of wrap this part up is this idea that when people look at this, like let's say an attorney looks at this, they they're not going to look for the cheapest necessarily.
 

00:24:19

 
Mighty Mike Reid: They want to know they're going to get the person that's going to get the job done. You notice that the cheapest person receives zero votes and the most expensive person received zero votes. So, does it matter? Does is pricing the most important thing here?
Rhino Justice: pricing wasn't wasn't the most and I'm surprised at
Mighty Mike Reid: So, I think I and I, you know, I think that uh that's a good lesson for all of us. I mean, we'll see what the votes end up. I'm I'm curious if anyone's going to end up voting for for the cheapest. They're like, "Well, I'll figure it out if I have to." Maybe there's I figured somebody might be like that. Uh which is kind of interesting. And I would expect somebody would eventually vote for Ironwood because they're like, "Well, I'm just going to go with the cheapest because what if he does do a great job?" Like I charge 147 to give us uh some margin because we only contract out other service.
 

00:25:11

 
Mighty Mike Reid: We have no in-house service, right? I don't serve, right? So, we send it out. I think this job they like up paid for like eiling and they paid for um uh which we call rural service which is out of town. So, it's like an extra 40 bucks. I think we're we're right over $200 for our that we got paid on the job. And so to to hire Apex makes sense cuz we got our our boost, which my maximum that the girls know they can pay is 100. Uh but because it's a rural area, it's bumped up to like 120 125. So Apex works. Uh all these other ones work too except for Heritage. So now it's just a question of who to hire. So if this is you, if your edge point you can see how you compare to the other ones competitively, how do you how comparatively how do you offer this where you could say this on your website? Do you offer or is it only prepaid or is it prepaid for new customers, but if they reach out to you, attorneys call for special rate to try to get them to reach out to you to potentially get a a special rate or inter Yeah.
 

00:26:19

 
Mighty Mike Reid: Anyway, I could go on forever the different psych psych psychological reasons why you might share it differently if that makes sense. Cool. All right.
Sheila Williamson: So, Jessica
Rhino Justice: Oh my god.
Sheila Williamson: have her hand raised, Mike.
Mighty Mike Reid: Oh, there she is. You She lives on. You You voted. Cool. Yes. Let's Let's look at it.
Sheila Williamson: Well, I'm gonna let Jessica go real quick because a couple people have raised their hands and
Mighty Mike Reid: Oh,
Sheila Williamson: then I'll
Mighty Mike Reid: really?
Sheila Williamson: tie up at the end. Yeah.
Mighty Mike Reid: Oh, yeah. Who we got raising their hand here? Rhino still has your hand raised. You had something else. Go.
Rhino Justice: I
Mighty Mike Reid: You
Rhino Justice: just
Mighty Mike Reid: said
Rhino Justice: wanted to say is I just wonder what the what would be different if it was um all like local and the
 

00:26:56

 
Mighty Mike Reid: Yeah.
Rhino Justice: prices were different. Would people have ch you know changed it and not been you know because of it being far out?
Mighty Mike Reid: Yeah. Yeah. That that would be interesting to know. Yeah. Who else? Uh you said Jessica had her hand raised.
Jessica Claycomb: Uh just my question was when
Mighty Mike Reid: Yeah.
Jessica Claycomb: you asked how far they are or did you ask that or did you just base it off of the map because maybe they contracted out to their
Mighty Mike Reid: Yeah,
Jessica Claycomb: local servers so I don't think that was really clear for any of them.
Mighty Mike Reid: that's true. It wasn't clear in the thing, but what actually what they did was there was nobody close by. It's on the border between Georgia and Alabama. And uh one of them, the one that Apex uh Apex uh wasn't local, but they had local coverage. they had a person. So, it's kind of interesting that I guess that would be an element that would I didn't want to sway you that way, but the idea that this person, they have a process server nearby and they have local coverage, but they're actually located in the major city nearby, but they have a process server who lives out there.
 

00:28:03

 
Mighty Mike Reid: That's why they're able to give a little bit better of a charge and get regular attempts. But it also could be considered deceiving because Apex is um not there. So like who are they hiring in that local area? Is this a notary who's not you know licensed or you know what are we dealing with? So in my opinion uh finding the absolute most local person like I have a a thing here we can look up. Uh I did not want to share that. Okay. So we Yeah, let me just So the idea here is that you can Google the specific people, specific um uh I'm sorry, the address and then you could say process server near me. I've showed you guys how to do that in trainings before, but the goal is to find the person literally five minutes away. That's the goal because you're going to be able to get someone to uh do it for $50 and they're going to do it great and they're going to make an attempt every single day.
 

00:28:58

 
Mighty Mike Reid: So you see the level of service goes up dramatically because they're not necessarily in the business. They're just professional and they're like a notary public is my favorite people to hire. Uh depending on the state, of course, every state's a little different. Like Texas, you can't do that. Florida, you can't do that. But some a lot of other places you can. Um sorry guys, I'm my I have like a little add here. So who who do we have next? Oh, Sheila. Yes, Sheila. I think you're muted.
Sheila Williamson: Yeah, I was muted. Um, thank you. Um, so I was just gonna say I looked through all of them obviously a couple you at least and I know I know I know Sandra knows who I am but I have I have this experience of the nationwide putting servers out um
Mighty Mike Reid: That's true.
Sheila Williamson: serves out with servers and so for me um I want to make sure that the process server is getting paid well enough that they're interested in completing the job.
 

00:30:02

 
Sheila Williamson: Um,
Mighty Mike Reid: Yeah.
Sheila Williamson: and I say that because I have seen the es and flows of the taking it for a really low amount and getting gutter service.
Mighty Mike Reid: Mhm.
Sheila Williamson: And I've also been on the end where I've paid way too much for someone that's too far away because they're the only one there and
Mighty Mike Reid: Mhm.
Sheila Williamson: not having it get done and it just the ball getting dropped, right? So, I think there really needs to be this balance in what you're looking for. closer in my opinion is always going to be best because they have no excuse
Mighty Mike Reid: Yeah.
Sheila Williamson: like you're right there. Why didn't you get it done right? Um
Mighty Mike Reid: Yeah.
Sheila Williamson: and so um those were the two big things for me. Understanding that the local coverage means that they have somebody there but they're not really necessarily there. That doesn't matter to me as much as long as there's somebody there local that can get it done.
Mighty Mike Reid: I was going to ask you that because a lot of people and this is another mindset thing for you guys is like a lot of people think um that oh but you're not the one serving it is is like a big thing because one person had a problem with it.
 

00:31:04

 
Mighty Mike Reid: Like attorneys don't care if you have somebody in the area and you've taken the time to train someone maybe even hire an employee who lives in that location. Like they don't know. you just have a location there or you have a website that ranks in that local area, you're able to get that business and you're able to actually provide that service. This is what, guys, this is why Proof, you mentioned Proof. You used to work for Proof. This is why they're blowing up because attorneys don't care. They just want the things served.
Sheila Williamson: Uh
Mighty Mike Reid: One one attorney I had said it best. He goes, "Mike, the guy we've been using, he just he'll serve it. He'll take two weeks to give us the proof. the guy we've been using he this when I first meet them right when I got a couple big clients they came
Sheila Williamson: second
Mighty Mike Reid: over like I'd be serving for one attorney but not the other the parillegals like having to deal with both attorneys and she's like why don't we just use Mike and you know and that's you would have those situations it would happen quite a few times and I would end up getting both both attorneys right because the parallegal is my biggest advocate she's like are you kidding me like the proof comes back the next day or within
 

00:32:07

 
Mighty Mike Reid: 3 days of getting uh after we give it to him he attempts it every day or every other day. Um, but just this idea that you have to be local is actually false. You you you uh we this is all we do now is farm mount serves. So affiliate work can be a great way to get business, but I actually like the more midlevel businesses where it's like I'm sending it to you and I have no problem paying you 100 bucks. Does that make sense? Because I'm make I'm getting 200, I have no problem paying you 100 bucks. We're business partners. The problem is when the business gets bigger and they have so much uh so many bills. I don't want to say proof. I don't know all the details of their business, but like all these bigger companies, they have an entire staff of people doing different things, probably wasting lots of time and and uh using lots of money and resources that have nothing to do with actually the job of serving papers.
 

00:32:59

 
Mighty Mike Reid: You know, maybe checking status is probably the closest thing related to it. So, they have a lot of bills to pay. So they have to charge pay you less charge more and pay you less to get those margins otherwise they can't afford to stay in business.
Sheila Williamson: I'm gonna keep my comment to myself on that one so I don't get myself in trouble. I haven't been I haven't been separated for a year yet.
Mighty Mike Reid: Well
Sheila Williamson: Um, but may maybe down the road. Give me till next November when I'm free and clear of that I've left. I
Mighty Mike Reid: yeah
Sheila Williamson: can't talk anymore.
Mighty Mike Reid: I think it's a great discussion. You guys have lots of great tips, lots of great I love that Will like chose the other one. The reason why he did too like and then also you can see yourself like if I'm the heritage, let's just say because I was saying I'll do that in Florida. If I'm the heritage, I'm not getting your business and that sucks.
 

00:33:48

 
Mighty Mike Reid: But you know what? When I'm not getting the business, I'm on the beach, right? I'm selling real estate. Then boom, I get an order. It's for $240. I'm like, "All right, I'll go knock on somebody's door. You know, you're paying me for my time." So, it's like the different mindset of it for different people. Maybe I'm getting a lot of prosays, a couple of attorneys that want like, you know, they want to talk to the guy who's actually knocking on the door and they're like, "Let me he lives in Cocoa Beach. Let me, you know, he's also a realtor. This is this is gold, right?" So, um, know who you are and how you want to position yourself in the market. Adele
Rhino Justice: So, this is what I've been told by a few people like about having higher rates in in at least in for Houston area and why I've been like debating like what do I charge?
 

00:34:37

 
Rhino Justice: Do I charge you know the lower? Do I go ahead and charge the higher? And I feel like you know and this is some a lot of I think more affiliates but they'll like when I like people they'll want to do the $50 and to me I'm like $50 is too low especially in Houston like you're sitting in traffic for at least an hour where wherever you go no matter
Mighty Mike Reid: Yeah,
Rhino Justice: what. But they'll be like, "Um, would you rather do 50 or and get more serves because we'll go ahead and hire you at the 50 or would you rather do 75 and you don't get as much?" But to me, I'm
Mighty Mike Reid: that's
Rhino Justice: like, "It's
Mighty Mike Reid: good.
Rhino Justice: not even worth it half the time if you're having to do four or six attempts at 50." Like, it just doesn't make sense. And I feel like they were once the server and then they get to the other end and they don't remember where they started from.
 

00:35:20

 
Mighty Mike Reid: Yeah. Yeah. That's the bait, right guys? You
Rhino Justice: Wow.
Mighty Mike Reid: Oh, Sheila got you. You got a comment on it.
Sheila Williamson: Yeah. So, I was going to respond to that because this is kind of what happens and I can talk some of it, right? So, I started with Proof when Proof was three years in. They're seven years in now. So, I was with them for a long enough time to watch that growth and help build that. And what happens and I just experienced it this weekend. They pick up a client that maybe has, you know, they want to test the waters. There's five or 10 jobs. And then the client likes them and they say, "Hey, can you do XYZ and give us a discount?" So they say absolutely. So now they've taken on 150 jobs a month or 200 or whatever the number is at a lower rate for them because of the bulk discount. So they got to put it out at a cheaper rate as well or they're not going to make their profit, right?
 

00:36:09

 
Sheila Williamson: So like I just had one this weekend where the guy was like, I have five addresses that need to be attempted. I was like great. These are, you know, he said routine. Well, I got them. There was 13 of them were rushes. Three of them were routine. So obviously not right on par. And I called him and he's like, "Yeah, we're a little behind. We got a new client. We got all these jobs." Okay, you you underestimated what you can do and now you want somebody else to to take it for less. And this is kind of what happens as they grow. Um, I would say for for Houston, from my experience, even with proof, we paid a lot of the servers between 75 and 85 because they just stopped taking them for 50, right? They're just backing out. The box companies, and I they're killing our profession. They're killing our profession because they have the technology, the people, the overhead, the investors, you know, that are investing $25 million into their company and they want that ROI back and so they're just going to drive it down.
 

00:37:14

 
Sheila Williamson: So, I think for private from us, we have to come to an agreement as the the I don't want to say we're small because we're growing, but we have decent businesses and we need to be aligned or they're just going to take us. That's what's going to happen. my my two cents. Sorry if I took over my
Rhino Justice: And
Mighty Mike Reid: No,
Rhino Justice: I I
Mighty Mike Reid: no,
Rhino Justice: I
Mighty Mike Reid: you
Rhino Justice: just want to say I totally agree with you, Sheila, on that is that we need to come more aligned. I'm very thankful. I've never had to do the big box with the alphabet names. Um so thankfully not for that, but I just feel like some of the other companies sometimes still try to do low, like not as low as them, but still, like I said, $50 and it's just not worth it.
Mighty Mike Reid: Yeah. But but the whole exercise today is for you to see the perspective of someone trying to hire you,
 

00:37:57

 
Rhino Justice: And
Mighty Mike Reid: right?
Rhino Justice: I do like I do like that mic. It makes me feel
Mighty Mike Reid: Yeah.
Rhino Justice: better at doing my higher prices.
Mighty Mike Reid: Yeah. Like the 125 was okay. like for the 90 even, right? That wasn't 75 Edge or Eagle or whatever. That was that was more expensive, too. So, the bottom price guy is not Okay, let's say they're all in Houston. That's where you end up. Okay, that's where you get into the nuances of it. Do they make an attempt? Guaranteed. You know, one thing that really is like like fire. I know it's hard to do, but same day attempt guaranteed. I know it's crazy, but like if you start messing with those routine versus non-rine service, uh like when I started process server daily is what I called it and we made daily attempts where we guarantee daily attempts. And my thinking on this was that if I got one and the cuto off was 2 p.m., right?
 

00:38:51

 
Mighty Mike Reid: And so if I got one that was at, let's just say 1:00, I would put it in my night bucket and I'm like, "Dang it, I got to add this to the 40, you know, but my thinking was if I got it earlier or if I got it after two, I attempted it in the morning." So a same day attempt doesn't necessarily mean a same day, you know, 6:00 p.m. 7:00 p.m. attempt, but it still has the same fire behind it when they look at like, "Oh, wow. Same day attempt. Geez, let me send it over. It's 4 PM and they're like, "Oh, you said same day attempt." And you know, I call them, especially if it's prosays. We call every proay pro proper we call in California proper. We call every pro proper that orders every single one. You're paying for the attempt. Looks like you paid for same day service, right? And or let's say they pay for routine service.
 

00:39:43

 
Mighty Mike Reid: We call them and we say, "You you paid for routine service, which is an attempt in 72 hours. Did you mean to order same day? No. Routine is fine. But they've already See what I'm saying? Like that initial call is what makes it okay. So, and I'm okay because I'm getting a premium. Like I'm charging. Even back then I was charging $99 for a routine service in the city. So, you just have to like position it your marketing and then how you close the deal. It's already closed because you get paid up front. But if it's an attorney,
Sheila Williamson: Of
Mighty Mike Reid: how do you get those attorneys to stay with you? You don't want them. I had a problem because people would say, "Mike, is there a way for me to like just email this to you?" And that was like whenever I'd hear that, I'd be like, "Okay, they're sending it to us regular enough. They
 

00:40:25

 
Mighty Mike Reid: should just have an online portal." We we dropped the ball. So,
Sheila Williamson: course.
Mighty Mike Reid: it's like, "How can we get to them before they have to ask that question to say, you know, thank you. Well, we see you're an attorney. We see you're a law firm. We like to give you access, you know, make them feel special. white glove access. So, you can log into our portal and actually enter jobs right in there. You don't have to pay for them upfront because you're an attorney. You just enter them in and then we'll send you an invoice uh for each job. And if you send us more than 10 jobs a month, we'll send you an invoice for the uh every 30 days. That's a net 30. The problem with that is if you serve it on day two and then you send let's just say the second of the month June 2nd then on you know you're not going to get potentially get paid for that for 45 days.
 

00:41:15

 
Mighty Mike Reid: So if you're forwarding work to other people and and the cut off is at the end of June and then they they get your check they get your thing right away and they write you a check which was a lot of attorneys like to do still which is crazy to me. They'll write the check on on day five, June, July, so July 5th, and the check will take two weeks or a week and a half to a week to get to you and you're getting paid. So, you got to float that money that if you're doing eiling then, so there's all these different things. So, I love the conversation so far. It's really good. You guys, uh, I see Tommy's on here, too. Tommy, I think Tommy voted to Terry West. What's up, Terry? Like, you got your grandbaby on there. Um, we're missing someone that was having
Terry West: Morning.
Mighty Mike Reid: some technical. How you doing, brother?
 

00:42:03

 
Terry West: Doing great. How you doing?
Mighty Mike Reid: I love that bookshelf. You serving? You
Terry West: Thank
Mighty Mike Reid: making
Terry West: you.
Mighty Mike Reid: it happen?
Terry West: Uh doing the best I can out here right now. Uh called the free attorneys last week. Got none. But
Mighty Mike Reid: That's
Terry West: at
Mighty Mike Reid: all
Terry West: least
Mighty Mike Reid: right.
Terry West: I'm making the attempts.
Mighty Mike Reid: Yeah, you make that you make the attempts and then you know it everything there's different things. Everybody, you know, has different skill sets that are good. You know, if you you seem like a very personable like type of guy. If you get on the phone and somebody is too quick with you, they want to rush you off the phone, you might be better getting a real nice flyer, like having Netty work you up a real nice flyer and walking in and and and making that personal connection. I could tell you already just knowing just getting to know you like on video, you have a much more like inerson.
 

00:42:53

 
Mighty Mike Reid: I think you would do really well in person.
Terry West: Correct. That's been my forte. I hated the phones.
Mighty Mike Reid: You could still do the phone because then you get a name from somebody. If you get a name from somebody, then you can go in and ask for them. When you go in person, you say, "Yeah, I'm here to see uh you know, Sheila. You know, I'm here to see Sheila uh and I talked to her on the phone uh last week and I just wanted to come get She said her favorite kind of uh candy is Hershey. I just want to give you guys some Hershey. Maybe you guys could give it out to your people if you want. If you don't like it or whatever, boom, you leave it. You leave your rate sheet and they're like, "I'd love to be a backup for you guys if you need help." And you do, you know, just do like do that like a hundred times a year, like per year.
 

00:43:36

 
Mighty Mike Reid: Uh you're going to build a business. And then
Terry West: Okay.
Mighty Mike Reid: make sure you answer the phone when they call. That's the probably the biggest thing. People make a mistake. They don't. Uh girl, girls, one, two, three, ladies, how many people answer the phone when you call? Process servers. They call hundreds of people a day. Who? Who? Who? How many? You guys probably aren't keeping track, huh? How many times you get voicemails?
Rods Support: A lot almost
Mighty Mike Reid: Almost
Rods Support: almost
Mighty Mike Reid: always.
Rods Support: seven 70% of our calls
Mighty Mike Reid: Yeah.
Rods Support: went to voicemails and
123 Support Team: Yeah.
Rods Support: some of the numbers are disabled or disconnected. Yeah.
Mighty Mike Reid: Yeah. Yeah. And so you you know if you're well that's because we pulled from Google. So that's those ones
 

00:44:24

 
123 Support Team: I know.
Mighty Mike Reid: probably but that's true. They're on Google as a process seror and they're just this is a bad number. They're just not in business anymore. So the ones who do have a phone number and the phone number works it goes to voicemail like you So, if you want to beat your competition, just answer the phone. Make a point to like, hey, whatever phone number is supposed to call or ring. And then the other thing, too, is if you're getting enough business already and you can afford it, hire an answering service. You know, you know, just hire there's answering services you could pay. There's AI you could pay. Uh, but people want to know if you're the person. It's money when they call and they go, "Hey, I'm on your website. I see you guys serve Chico, California." Or, "Where are you at, Terry?
Terry West: Fort Worth, Texas.
Mighty Mike Reid: Thank you. Yeah, Fort Worth, Texas.
 

00:45:09

 
Mighty Mike Reid: You have on their Fort Worth, Texas on your website, they're pretty sure you're the right person. They see it looks professional website. They see you have a Google My Business page that has reviews. These are like the key elements, right? And so they call you just to make sure. They they don't want to order on your website until they know for sure because they don't want to get in trouble or try to get a refund or something. That's a that's a nightmare to try to get a refund after ordering, right? So they so they want to make sure confidence is the key. If you really are into the marketing stuff that I that I do and I teach, make a video, put on your website. Hey, thank you on the order page. Just have a video that says, "Hey, thank you so much for coming to our online order page and have it captioned so that if they don't click on it, they could still watch it and see the captions."
 

00:45:55

 
Mighty Mike Reid: Because sometimes they're in the office and they're not going to hit play your video on their on the website, but they could see the captions, have it auto play and see the caption. Thank you. Thank you so much for visiting our website. We do serve the area of, you know, Fort Worth, Texas, and we'd love to receive your order. If you have any questions once you receive an order, we'll give you a reply with an order number that you can get status on and order and log in. You could screen share. That would cut down on your phone calls, but you still get online orders. Um, I don't recommend doing that if your if your website's not optimized yet and you're like set up. Uh we had somebody reach out to us that was cons they were like a little bit um I think they were like kind of perturbed actually like I thought I have SEO. I googled my I googled process server in my area and mighty process server came up the directory and then uh Jessica came up in their area and they were wondering why doesn't they come up because they're paying as a mighty premium member.
 

00:46:52

 
Mighty Mike Reid: It's like well you you being a mighty premium member you'll be on the directory. So, the directory hopefully will start to rank in your area if it's not already and then you can they can click on your profile and and contact you. But if if we didn't build your website, I can't optimize your SEO. The most we can do is give you a SEO uh report, which as a mighty premium member, we give you included for free. So, Mary's not on. I told her to focus on the SEO today, but they'll give you a full report of the things that are wrong with your website. And then you got to go in and make those changes. If you're a mighty website builder or customer, we'll do it for you. It should already be done, but if it's not, then we'll we'll do it for you. I saw a hand raised. Who is that? Sheila or
Sheila Williamson: Um
Mighty Mike Reid: Yeah.
 

00:47:39

 
Sheila Williamson: uh um I'm sorry name
Mighty Mike Reid: Adele.
Sheila Williamson: from Justice. I don't know everybody's name.
Mighty Mike Reid: Adele.
Rhino Justice: It's Adele.
Mighty Mike Reid: just
Rhino Justice: I just wanted to go ahead, Mike, when you were talking about the whole net30 thing.
Mighty Mike Reid: Oh,
Rhino Justice: I
Mighty Mike Reid: yeah.
Rhino Justice: think that's where it comes in when you ha where you have a you know different people that you work for and not I mean that's what I feel like is that even if I wasn't a star like I do have a few attorneys um and usually they pay I don't have anybody ever like saying no it's going to take 30 days which thankful for that um but I've also thought if I did have that if I kept on doing at least with some of the affiliates that I think I will continue to do work for then I have you know uh money that will supplement those different times that I can go ahead and do the at 30s and I still can get by.
 

00:48:26

 
Rhino Justice: So that's what I was just saying is just having different flows of income coming in from different areas.
Mighty Mike Reid: Yeah. Yeah. Once you get up to, you know, I say the 10K is like you're going to have a good amount of that business. Hopefully that's attorneys. You know, if you're doing the be the backup or you're like I was telling Terry going into offices, like eventually you'll you'll have enough attorneys. Hopefully try to keep it at least half. You know, I've told this story before, but like um you know, if you don't have like at least half are from from attorneys and then you know, if a couple of affiliates shut you down, they stop sending you work, you can completely kill your business that you've invested all this time and money into. Um you know, and so it's it's a bad place to be. And I was in it kind of as like the 40% were attorneys, the rest were affiliates. and and just a town burning down is all it took, you know, a town burning down like uh and then COVID hit and like I was just not unwilling to serve people who had lost everything and that normally I'm like that's just the way it works.
 

00:49:29

 
Mighty Mike Reid: That's the system we are a part of. We got to like serve people. But when people's houses are burning down and and insurance hasn't come in yet and I'm over here knocking on doors, it really is it really is a bad a bad situation. all the way around. So, I I got kind of got my business got beat up. It was a decision I made and but it was good because I ended up just focusing on attorneys. You know, the paro, if you haven't heard of Paro's law, the 8020 rule that 80% of your incomes comes from 20% of your customers. Um, it's
Rhino Justice: That's
Mighty Mike Reid: usually
Rhino Justice: what
Mighty Mike Reid: how
Rhino Justice: that's
Mighty Mike Reid: it goes.
Rhino Justice: what that's what I need. I was going to say there is a way you can do $10,000 on affiliates, but you are really like pounding the pavement and doing a lot of work if you are only just doing affiliates and making the 10K that way.
 

00:50:18

 
Mighty Mike Reid: Yeah. Yeah, that's true. Yeah, it's going to be really really difficult. So, we I got a couple minutes left before I got to jump, but uh we have interviews today. I'm interviewing on the podcast. I don't know if you guys have heard the new uh did I don't think I shared the intro outro. Maybe I did. But the the podcast processer Daily, we're we're getting out the little, you know, clear. We're gonna like reignite it. I think actually be a cool intro like we're reigniting process server daily you know but I actually paid a voice actor to do a intro outro and u and ad promoting the free community
Rhino Justice: I
Mighty Mike Reid: and
Rhino Justice: heard it.
Mighty Mike Reid: yeah
Rhino Justice: It was It was pretty cool.
Mighty Mike Reid: so we're gonna have Netti's going to go in I don't know if Netty's still on. She's going to go in and edit all them. So I'm just going to interview you guys on um on here uh one at a time and uh and then she's going to add the intros and outros later on.
 

00:51:11

 
Mighty Mike Reid: I'm going to have it in StreamYard so that I could just hit the button and it'll play it. But but for now, we're going to we're going to edit and then schedule them to post over time, one per week, unfortunately. But it it'll be cool. We're going to roll it out. The podcast is already has thousands of uh listeners and so um as a matter of fact, that's usually the only time people have heard of me. They're like, "Aren't you a p?" I'm like, "Yeah, Mike Reed, you know," and they're like, "Aren't you didn't you have a podcast or something?" That's usually what I hear at conferences.
Sheila Williamson: What's this?
Mighty Mike Reid: I'm like, "Yeah, yeah, I process every day." Like, "Yeah, I've listened to every episode a few times." I'm like, "Really?" So shocking, you know, all over the country. So that's why I'm like, you know, we're just going to relaunch that and and uh and get some people in our community.
 

00:51:53

 
Mighty Mike Reid: We're up over five uh 400 now, pushing 500 members and in our free community. And the goal by the end of this year was a thousand. So I think we're going to get there.
Rhino Justice: When when did you start the community, Mike?
Mighty Mike Reid: Uh what was this like uh beginning of this year? I think uh November
Rhino Justice: this.
Mighty Mike Reid: actually last year
Rhino Justice: Oh, last No, I had been before then because I've
Mighty Mike Reid: on
Rhino Justice: been since March I've been since March 24.
Mighty Mike Reid: really
Rhino Justice: So, I
Mighty Mike Reid: let
Rhino Justice: was
Mighty Mike Reid: me
Rhino Justice: just
Mighty Mike Reid: see
Rhino Justice: wondering like when did you actually start it? Like I was like I don't know if I might have been one of the
Mighty Mike Reid: well the introduce yourself post was the first one and I haven't changed it. Oh yeah it was March March 20 March March of 24.
Rhino Justice: Okay. So then I did start
 

00:52:33

 
Mighty Mike Reid: Yeah.
Rhino Justice: March 24 with you.
Mighty Mike Reid: Yeah.
Rhino Justice: Okay.
Mighty Mike Reid: Yeah. And you know, it's uh it has 600. That's why I haven't changed it cuz you come in there and the first post has 611 comments. I'm like, I'm just going to keep that. And that's like a it's like a cool little badge, you know? Everyone who's in the group uh has introduced themselves in that post, which is cool. So, cool, guys. Well, any any other comments, things you guys are dealing with? Uh I know Sheila, you had your hand raised.
Sheila Williamson: I did. I just had a quick question. And I don't want to go too deep into it, but um we touched last time on the coffee on
Mighty Mike Reid: Yeah.
Sheila Williamson: the the web design, the the whole shebang for you. So, what is the cost? What really briefly high overview, what is the cost? What goes into it?
 

00:53:18

 
Sheila Williamson: Because like I said, I purchased from another company, but I'm one of those type of people like if I see something that seems like it's going to be get better, I'm not going to spend the next six months paying somebody else on a month to month. I'm going to jump ship and save myself and get to something better. So,
Mighty Mike Reid: Yeah.
Sheila Williamson: it's just how I am. I'm not going to waste my time.
Mighty Mike Reid: Yeah.
Sheila Williamson: Um, and so it's it's up, but I'm I'm having some problems with with getting done the way I want it to get done. Too many times I've had to email them with, "Hey, you were supposed to take care of this," or, "Hey, you were supposed to take care of that." So, can you just run it down for me real quick? So, I've got it all filled out. My credit
Mighty Mike Reid: Yeah.
Sheila Williamson: card's in. I've signed it. I just haven't hit click because
Mighty Mike Reid: So,
Sheila Williamson: I want
 

00:53:57

 
Mighty Mike Reid: basically,
Sheila Williamson: to make sure
Mighty Mike Reid: don't say anything because you're gonna uh No. Yeah. So, so I I feel bad, you know, that people go through these um but you don't know. you didn't know that we do it. And but yeah, once you you know, I think you you know, you sign up, you pay the setup fee, you go into um uh once she's done building the site for you, she'll let you review it. You go through and you say, "Hey, these are the 10 things I hate about it, which I encourage people to do." And um and then she builds it for you. Once
Sheila Williamson: Okay.
Mighty Mike Reid: she's done designing it for you, she sends
Rhino Justice: I'm
Mighty Mike Reid: it
Rhino Justice: sorry.
Mighty Mike Reid: to me. I do the SEO. Me and Mary, we do the SEO on it. And uh she's the exo SEO expert. Uh Mary, I've given her I've made her the SEO expert.
 

00:54:41

 
Sheila Williamson: Okay.
Mighty Mike Reid: And uh and then after that um we we look at growing your site. You know, Jessica on here is a really good example of this. I was just mentioning that someone Googled themselves and they found our directory and then they found her on our directory and then they found her website ranking first. She's a great example of like an individual taking it to the next level like creating blog posts on a regular basis, going through and optimizing for keywords, getting rid of dead backlinks. We'll help you with it. So, if you have a report, you do run your report once a month through Mary. She'll run the report for you and we'll do it for you, but there's certain things you have to kind of take charge of. So, that's one thing some people get confused. They're like, I paid for the website, but I haven't gotten any work from is like, well, what have you done to it? What have you done to promote it?
 

00:55:29

 
Mighty Mike Reid: What have you done? It's really a business card and
Sheila Williamson: Mhm.
Mighty Mike Reid: Google, it will rank on Google over time, but it'll rank better if you take charge. Yeah. So, that's the process. That's how it works. And, uh, we're here for you. So, you can email Desi and tell her, "Hey, um, can you change this or that?" She's got full support to to make edits for you. You can log in. And our dashboard allows you to log in and make edits yourself as well and see the analytics on the back end.
Sheila Williamson: And it's what? 500.
Mighty Mike Reid: Yeah, it's 500 setup, but because you're a a member of this community, you get a $100 off. You got to put MPS 2025 and
Neddy Support: Turn.
Mighty Mike Reid: you get 100 bucks off.
Sheila Williamson: Okay.
Jessica Claycomb: That's like one serve for Sheila.
Sheila Williamson: I
Mighty Mike Reid: Yeah.
Sheila Williamson: know. He was kind of scared this weekend when I told him one guy asked me today.
 

00:56:19

 
Sheila Williamson: He was like, "Hey, can you do a serve in Port Angeles?" And I was like, "Yeah, it's going to be 180."
Neddy Support: Time.
Sheila Williamson: And he was like, "Okay, thanks. I hear back from he was another process server, but it's like that's an hour and 20 drive for me. An hour and 20 minutes one way." One
Mighty Mike Reid: Yeah,
Sheila Williamson: way, right? So, I try to make sure like for me, I try to make sure that I'm making at minimum $40 a trip like there and back. So, I do three attempts. I divide it by six. what is my cost like
Mighty Mike Reid: that works.
Sheila Williamson: what am I
Rhino Justice: I
Sheila Williamson: getting out of it? Right?
Mighty Mike Reid: Yeah.
Sheila Williamson: He was not happy with that price, but whatever. I'm not driving out there for for free. So, um okay. So, the other question I had real quick is y'all got to give me, right? Because I've been with Proof for so long.
 

00:57:03

 
Sheila Williamson: I did serve manager years ago when I had a good business here and I'm having to rebuild from the ground up, but everything's changed, right? There's there's technology has changed. Everything's changed. What about platforms? What are you guys using? Like my I know you're working on one. I know it's in beta, right? But we're not it's not released yet, right?
Mighty Mike Reid: It's not going to be ready for a while either. We today we went over the flow and I kind of showed him some other platforms that you mentioned that um that he could use in his exam an example, but I want it to be better. I was like I wanted to go through where they give it the option to have the server sign in the platform like because so many people get in trouble for saving signatures and and and yeah there's just all this problems
Sheila Williamson: There's
Mighty Mike Reid: in the
Sheila Williamson: a
Mighty Mike Reid: industry.
Sheila Williamson: way around it.
 

00:57:50

 
Sheila Williamson: The
Mighty Mike Reid: Yeah.
Sheila Williamson: legality. Yeah. Proof
Mighty Mike Reid: Yeah.
Sheila Williamson: never wanted to jump on board either. Even though I was like the legality around it is nothing more than a signed document that gives them permission and they
Mighty Mike Reid: Yeah.
Sheila Williamson: just have to say that they read it. And if they said that they read it and they didn't, that's on them
Mighty Mike Reid: Yeah.
Sheila Williamson: at the end of the day. So,
Mighty Mike Reid: Yeah.
Sheila Williamson: um, okay. Okay, because I'm using serve manager and I I went in last night and Jessica maybe you know this but I had to recreate my own affid my own declaration of non-service. There was not one in there
Mighty Mike Reid: Man,
Jessica Claycomb: No,
Sheila Williamson: at
Jessica Claycomb: there's
Sheila Williamson: all
Jessica Claycomb: not.
Sheila Williamson: and
Jessica Claycomb: We
Sheila Williamson: I
Jessica Claycomb: have to
Sheila Williamson: was
Jessica Claycomb: do
Sheila Williamson: very
Jessica Claycomb: a lot by
Sheila Williamson: frustrated.
Jessica Claycomb: hand.
 

00:58:20

 
Jessica Claycomb: Yeah.
Sheila Williamson: Yeah, I was very frustrated especially coming from proof and having everything just you know in the platform and so much of my time over the last several years building up proof to have that and now to see like it's not in server manager. like I have to recreate this from scratch. This really sucks. It took me twice as long. So, I ended up having to use my AI to do it.
Rhino Justice: Is
Mighty Mike Reid: Nice.
Rhino Justice: that because you What state are you in, Sheila?
Sheila Williamson: I'm in Washington State. I have
Rhino Justice: Oh,
Sheila Williamson: I
Rhino Justice: okay.
Sheila Williamson: have ones of my own from years ago that I used. I just serve manager didn't have one and it's a pain in the butt to have to re-edit it. So, I think I ended up spending like two hours teaching my AI how to create the affidavit and attach the images as ex exhibits. And then once I finally got it, it's good. But I want it in the platform that I'm using.
 

00:59:08

 
Sheila Williamson: I don't want to have to go back and forth. So,
Mighty Mike Reid: Yeah. Yeah.
Rhino Justice: reflections.
Sheila Williamson: okay.
Mighty Mike Reid: I'm I'm looking forward to getting you guys feedback when he gives us some beta stuff on the documents. I told him just set it up with the b basic nationwide affidavit and then we'll come from there. We'll go from there and I'll we'll we'll change it state by state and allow like I think what would be really cool is have your document and have it have little like above things where you could say add notary block and it'll boom add kind of like it already has some of these already have but even more stuff like add verbiage add add diligence and it'll just like pop down you know adding the diligence from what's already in the system and um I'm not trying to rush into it I really want this to the best like platform people can order through it. And one of the thing I was thinking about doing that I'm probably going to do because I'm very community oriented is the people who help contribute and the people who are been here while we're doing it and is you know the mighty premium people that could actually get access to white label it which I think would be pretty neat if the people who um you know you use the platform but you're able to put your branding
 

01:00:18

 
Mighty Mike Reid: on it. So when you can go out and have like when your attorney logs in, they'll see your portal, they can bid on jobs through your portal, I mean uh submit post jobs in your portal and you get a piece of the income. So that's how I'm building it. So I'll have a little extra fee on there that on every transaction, but wouldn't it be cool if you could set a fee so that you your client could go because right now the way it is is my attorneys will call me and say, "Can you serve something in Alabama?" Sure. here's my price, you know, and it's nationwide price, which is more. Um, but you could set that in the system, but but the jobs board is what is what attorneys want to like, you know, not all attorneys, but a lot of attorneys want to put it on a jobs board and see if they can get a better rate. While that's bad for the industry in some cases, it's just their psychology.
 

01:01:08

 
Mighty Mike Reid: So, if you can let them do that, but you're still making money on it and you're able to only uh list certain servers that you want to use that you want to make as an option um that you've already have agreements with that are going to get the job and then you can manage everything inside the system. I think it would be cool. It's a bit of a stretch, but I was thinking that that would be cool because branding is everything. And if people know like your brand, let's just say WA proay because she's so good at uh branding and SEOing. uh it'll be like, "Oh, just use W Pro. They actually have a nationwide network of servers." When actually it's the nationwide network I built that I give you access to because you're a mighty premium member. I think that'd be pretty cool. Yeah. And then you could choose who you want to use. And then anyway, I'm excited about it.
 

01:01:53

 
Mighty Mike Reid: I'm dumping a bunch of money into it. Um so we'll see. We'll see what happens. But
Sheila Williamson: So you can you can pick brains. I just you can't pick my brain with everybody on the call because I don't want to get myself.
Mighty Mike Reid: okay, that's good to know. 23 hours on my website. Yeah.
Sheila Williamson: Yeah.
Mighty Mike Reid: Dang, that's a lot of time. But you know what? You dominate on Google. Like in Edmonds, you search Edmonds process server. And uh I love that you give us credit, but I gotta say you you really took the bull by the horns. And that's what you got to do if you want your website to just kill everybody's and just dominate. You got to put in the time.
Sheila Williamson: Yeah, her
Mighty Mike Reid: Also,
Sheila Williamson: website is beautiful. That's why
Mighty Mike Reid: you
Sheila Williamson: I mean
Mighty Mike Reid: also
 

01:02:36

 
Sheila Williamson: because we're we're on the opposite sides of the water and like she said there's really nobody over here. H
Mighty Mike Reid: Yeah.
Sheila Williamson: there's one or two people but really there's not she probably knows better because up until November I wasn't working so Jessica probably said who's out here but I don't think we really have anybody on my side of the water which means it's all open to me for the most part.
Mighty Mike Reid: So
Sheila Williamson: So
Mighty Mike Reid: Adele, I see you have your hand raised. Is that just like a eternal hand raise or
Rhino Justice: She was just asking about different server companies. So, I was just to say I know I use Ser Manager, but then I also do Rocket Serve, which is still kind it's not quite all beta, but I I like it um for it just doesn't do job sharing.
Sheila Williamson: yeah,
Mighty Mike Reid: Just
Sheila Williamson: I
Mighty Mike Reid: kidding.
Sheila Williamson: like the job
Mighty Mike Reid: I'm just kidding.
Sheila Williamson: unfortunately.
Mighty Mike Reid: I'm just kidding.
 

01:03:25

 
Rhino Justice: Thanks, Mike. Thanks.
Mighty Mike Reid: I'm just kidding. I'm just kidding. So cool. Well, I think Adele, you're the first one on my list today,
Rhino Justice: Oh, I am.
Mighty Mike Reid: aren't you? Uh, where's
Rhino Justice: Um
Mighty Mike Reid: Mark?
Rhino Justice: I don't Well, I
Mark Success Team: Cheers.
Rhino Justice: don't know.
Mark Success Team: Cheers.
Rhino Justice: Mark Mark
Mighty Mike Reid: Yeah.
Rhino Justice: was like, "It's at 2 o'clock." I was like, "Well, what time
Mighty Mike Reid: Yeah.
Rhino Justice: is that?" Like central time. I'm not in Mountain time no more. This ain't Denver. Just kidding.
Mighty Mike Reid: So, Adele, you you have a desktop set up.
Rhino Justice: Um maybe
Mighty Mike Reid: Either
Rhino Justice: no.
Mighty Mike Reid: one works or you turn your phone sideways or something. We'll figure it out. But
Rhino Justice: Okay.
Mighty Mike Reid: yeah, let's
Rhino Justice: Okay.
Mighty Mike Reid: So, guys, thank you so much for coming.
 

01:03:59

 
Mighty Mike Reid: This has been fun. Um, the whole idea is to network together and figure out, you know, who people are in in different areas and hopefully you guys get in there. um app.mightyprocesserver.com if you just once a week go check it out. I'm actually actually bought the domain uh processerverjob.com. So I was like trying to think of a brand but it's kind of generic you know processerverjob.com but anyways uh we may go to that uh instead uh just for the jobs board and then um but go yeah go to app.mightyprover.com. It's actually on the school page too. You can click on the app um and it's not live. It is beta, but he's adding literally adding stuff to it every single week. It's becoming more like now you can go and actually post a job, receive bids on the job. He's I told him to change it from applications to bids. He's got it as applications. But go check it out.
 

01:04:52

 
Mighty Mike Reid: Let me know what you guys think. Um I love all feedback that I can get because it's going to be it's going to be uh awesome once it's done. So guys, take care. Be safe. We don't have Edge on. Edge is gone for a week uh taking care of stuff. She's my manager. Uh she usually takes the picture. So um Mark, you can do it today. All right. Take care. Be safe and live mighty.
Rhino Justice: fighting.
Swan Legal Services LLC: You're
Will Quinlan: So,
Swan Legal Services LLC: mighty.
Will Quinlan: you
Mighty Mike Reid: Come on,
Will Quinlan: guys,
Mighty Mike Reid: Sheila. Come
Sheila Williamson: Oh,
Mighty Mike Reid: on, Sheila.
Sheila Williamson: see I haven't been on one of these. I got to start building muscle. start walking, like, Mike so I can lose my weight, too. I was thinking about I'm like 22 days behind
Mighty Mike Reid: Yeah. No, it's okay. I'm loving walking and I'm loving uh I just bought a cool Barracuda today or yesterday. It's a old 68. So, I'm gonna go
Rhino Justice: Mopar.
Mighty Mike Reid: do my walk. So, yeah, baby.
Sheila Williamson: just,
Mighty Mike Reid: Yeah, baby. All right, guys. See you guys soon.
Rhino Justice: Hey.
Mighty Mike Reid: I don't know who I'm meeting with today. I know Adele. So, I'll see you here in a sec. Manage recording stop.
 

Transcription ended after 01:06:04