Process Server Mastermind May 6, 2025

Notes

• May 6 Mighty Mastermind Introduction Mighty Mike Reid welcomed attendees to the May 6th Mighty Mastermind, a meeting focused on process serving, marketing, and networking (00:03:04).  They explained that the meeting would be recorded and shared on YouTube, and encouraged participants to introduce themselves and share business promotions (00:04:28).

• Introductions and Networking  Several members introduced themselves: Michael Reid, President and CEO of Mighty Process Server and 123 Legal Support (00:05:39); Shawn Griffin, a process server from Maryland, Washington DC, and Northern Virginia, who highlighted the networking opportunities at the NAPS Conference (00:06:34); and Terry West, a process server from Fort Worth, Texas, who is seeking to establish his own business (00:08:57).

• NAPS Conference Success Shawn Griffin reported significant success networking at the NAPS Conference in Orlando, securing ten jobs from connections made there (00:06:34).  Mighty Mike Reid emphasized the importance of in-person networking for building relationships and acquiring clients in the process serving industry (00:07:27).

• Mighty Process Server Membership and Benefits Terry West joined Mighty Process Server, and Mighty Mike Reid explained that Mighty Premium members receive access to various resources, including a marketing tool called Mighty Automation (00:10:08) (00:12:03).

• Mighty Automation and Support Mighty Mike Reid introduced Mighty Automation, a marketing tool providing features such as social media posting, and clarified that Mark is the dedicated community manager to assist with its usage.  They emphasized that access to this tool is a benefit for Mighty Premium members (00:12:03).

• Rate Sheet Design and Pricing Strategies  Rhino Justice praised Netty's work on their rate sheet and logo design (00:12:52). Mighty Mike Reid offered advice on pricing strategies, suggesting comparing competitor rates and potentially pricing slightly higher to attract higher-paying clients (00:14:33). They also highlighted the importance of understanding local market rates and competitor pricing (00:17:18).

• Mighty Process Server App Updates Mighty Mike Reid showcased updates to the Mighty Process Server app, which includes a jobs board where users can bid on jobs, manage their profiles and accounting, and interact with a nationwide directory of process servers (00:19:58).  They highlighted that access to the full functionality of the job board will be a benefit exclusive to Mighty Premium members (00:21:54).

• Opus Marketing Tool Mighty Mike Reid introduced Opus, a content creation tool used to repurpose longer videos into shorter social media clips.  They described their own use of Loom and Opus, managed by Netty, to create and schedule content for social media (00:25:00).

• AI-Powered Attorney Lead Generation  Mighty Mike Reid announced that Mighty Premium members will receive a CSV file containing a list of attorneys in their local county, including their contact information.  They emphasized their goal of making it easy for members to expand their business (00:29:18).

• Member Success Stories and Challenges Jessica Claycomb shared her success in building a process serving business, encouraging others to actively learn and implement available resources (00:30:19).  They also noted receiving many on-demand jobs and being a backup for many attorneys (00:31:13).

• Creative Service Techniques and Legal Considerations Shawn Griffin shared a creative service technique employed by Jessica Claycomb using a megaphone to successfully serve an individual who was evading service (00:36:30).  The discussion included considerations about legal constraints and variations in permissible service methods across different states (00:37:20).

• State-Specific Process Serving Laws Norei Smith discussed the complexities of process serving regulations in Georgia, highlighting the unique aspects of the long-arm clause and county-specific requirements.  Mighty Mike Reid mentioned an upcoming initiative to create state-specific video interviews to address these varying regulations (00:38:44) (00:40:29).

• Marketing Strategies Mighty Mike Reid, in response to Terry West's question, discussed various marketing approaches, including phone calls, emails, and in-person visits, emphasizing that phone calls are often the most efficient way to initially contact potential clients, particularly while using a structured script (00:56:14).

• Client Communication and The "Wow" Factor Mighty Mike Reid stressed the importance of consistent client communication regarding service attempts and providing timely proof of service to maintain high client satisfaction (00:59:12).  They emphasized their team's focus on creating a positive client experience ("wow factor") (01:00:07).

• Marketing Strategies for Process Servers:  Participants shared their initial marketing approaches. Mighty Mike Reid emphasized underpromising and overdelivering, initially using "Process Daily" but changing the name to avoid same-day service expectations (01:00:59). Rhino Justice focused on networking with lawyers and utilizing Facebook groups (01:01:54), highlighting the importance of treating the business as a career, not just a job (01:04:00). Shawn Griffin, with prior business ownership experience, stressed the significance of building a process server company, not just serving papers (01:05:44).

• Business Growth and Client Acquisition:  The discussion highlighted various avenues for acquiring clients.  Mighty Mike Reid described the high potential earnings from high-volume serving at a premium (01:06:36), but also noted the challenge of balancing serving with administrative tasks, especially when expanding geographically (01:08:45).  They contrasted the high volume but inconsistent income from pro se clients with the more reliable income from attorneys (01:13:28).  Rhino Justice shared a counter-intuitive experience: pro se clients often paid significantly more than expected (01:14:23).

• Importance of Professionalism and Online Presence: Mighty Mike Reid stressed the importance of having a professional website and online ordering system (01:11:37) (01:16:06). They emphasized the necessity of clear service agreements to mitigate chargebacks, highlighting a strategy to win chargeback disputes via arbitration clauses in online order forms (01:21:15). Shawn Griffin added that promptly answering phone calls is crucial for securing clients (01:16:06).

• Online Order Forms and Chargeback Mitigation:  Mighty Mike Reid discussed the challenges of chargebacks and the importance of having a well-designed online ordering system with clear terms of service, including a no-refund policy for attempts (01:19:15) (01:21:15). They highlighted their success in winning chargeback disputes by leveraging the service agreement (01:22:09).

• Website Development and Marketing Funnel: Mighty Mike Reid explained the importance of a professionally designed website and the marketing funnel concept (01:24:00) (01:28:43). They described how a website serves as the bridge between initial marketing efforts (top of funnel) and client acquisition, emphasizing the use of retargeting pixels for efficient advertising (01:31:21).

• Mighty Website Builder Services:  Mighty Mike Reid detailed the features and pricing of Mighty Website Builder, which includes website hosting, an online order form, and ongoing maintenance for a monthly fee (01:24:00).  They clarified the one-time setup fee and the option to purchase the website outright (01:25:54). The service also assists with SEO optimization to improve Google rankings (01:26:45).

• Marketing Funnel Stages and Retargeting: Mighty Mike Reid explained the marketing funnel, using the example of timeshare presentations to illustrate how various marketing techniques lead clients through different stages (01:29:27). They emphasized the use of retargeting ads to efficiently reach potential clients already exposed to their brand (01:31:21).



• Mighty Nation and Additional Resources: Mighty Mike Reid promoted Mighty Nation, highlighting the benefits of directory listings, access to marketing tools, and support from dedicated staff (01:33:10).  They mentioned additional resources such as Uber Suggest and Google Search Console for website analysis and improvement (01:34:07).
  

Transcript

00:00:00

 
Mighty Mike Reid: want to
Mark Success Team: Okay.
Mighty Mike Reid: pull Yeah, we want to pull one um one person from every state uh which I'm going to mention today on the call to try to make
Mark Success Team: Okay.
Mighty Mike Reid: it easier.
Mark Success Team: Okay. Okay. So, I'll just let the IT team in.
Mighty Mike Reid: Hey, hey, Jessica. How's it going?
123 Support Team: Bye.
Mighty Mike Reid: Okay.
123 Support Team: Hi. Go.
Mighty Mike Reid: All right. All right. So, we're recording and Oh, here it is. It's up here. Start taking notes. There we go. All right. You can start letting people in. I'll be right back.
Shawn Griffin: Hello everybody.
Rhino Justice: Hey.
Mark Success Team: Hey,
Shawn Griffin: How are things in the Philippines today or tonight actually?
Mighty Mike Reid: All right. All right. How's it going, Sean? What's up? Terry, Netty, how you guys doing?
 

00:03:04

 
Shawn Griffin: Living the dream,
Terry West: Good.
Mighty Mike Reid: All right, let's see. All right, we're getting started here today. Um Oh, yeah. We're already recording. Nice. Nice. Okay. Okay. Okay. You can avoid audio feedback by merging your audio with others. Interesting. No decline. That's weird. Okay. So, today All right. So, welcome to the May 6 mighty mastermind. Today we are going to be talking about uh whatever you guys want to talk about. That's the goal with the mastermind is that we uh we get together, we talk about all things process serving, marketing, so many different things. I'm really excited. I've been non-stop uh building my empire and um with 123 legal support. Um, I found a really cool new marketing tool that allows me to scrape every single person who's listed on Google across the country and to be able to um be able to put them in my CRM and be able to network and and uh getting customers like crazy.
 

00:04:28

 
Mighty Mike Reid: It's um it's wild and I think it's going to change uh things pretty dramatically. So, we're using it to find process servers all over the country to invite them to our community and and we're using it for one 123 legal support. So, um before we get started with all this cool marketing stuff that I want to talk about, let's let's dive into some introductions. If you want to introduce your introduce yourself um and give a little promotion, we do edit this video as a replay, put it on YouTube. um your uh voice and likeness can be shared to the world. So if you have something to say, it will be on YouTube. You will see yourself on YouTube. Um and uh that's your your fair warning here being as a part of the mastermind. If you want to just listen in or be in the chat, you're welcome to do that as well. And um I'm just excited to to be here and to to see all the friendly faces and and so please if you're able to turn your camera on and um let's let's network at this mighty mastermind here today.
 

00:05:39

 
Mighty Mike Reid: All right. So if you if this is your first time hearing me, my name is Michael Reid. I'm the president and CEO of Mighty Process Server and 123 Legal Support and some other companies that are totally unrelated. and um we're just having a great time uh helping the community and that's who I am. I've started the mighty processerver.com to help process servers be able to crush it in their business. So, um tonight I have a poker tournament. So, I got put on my my my lucky poker shirt uh and uh we're going to make it happen. Uh it's the last poker night at this one tournament that I do. I bought all the the tables for it and um and they've shut it down at this local uh establishment and so I'm I got to take my tables home today. So, um find a new place to play poker, I guess, here in this country bumpkin town I live in. So, anyway, on to the next person.
 

00:06:34

 
Mighty Mike Reid: Uh Mr. Sean, you got your camera on? How you doing, sir?
Shawn Griffin: Hey everybody. Uh my name is Sean Griffin. Uh Griffin on the go. Um I've been doing process serving for about 15 years now in the uh Maryland, Washington DC, Northern Virginia area. Um I just uh had a chance an opportunity to meet uh Mr. Mighty Mike Reid at the Knaps Conference in Orlando. It
Mighty Mike Reid: Yes.
Shawn Griffin: was a great time. I highly recommend it. It was uh definitely a a good networking event. Um I've already got, you know, 10 jobs from just the connections that I made there uh a week ago. Um
Mighty Mike Reid: That's so cool,
Shawn Griffin: yeah,
Mighty Mike Reid: man.
Shawn Griffin: I mean Mike is uh I mean definitely listen to what Mike says. He knows what he's doing and uh I mean it's definitely helped me in my business. That's for sure.
Mighty Mike Reid: Thanks, man. I appreciate that.
 

00:07:27

 
Mighty Mike Reid: I appreciate you coming, too, making the time. I know you're a busy guy and uh yeah, I had a lot of fun in Naps. Um you can make a lot of money. Meet networking with people is how you get started in the beginning and and even later on if you're actively operating a process serving business. You're out serving papers. Um, you you can you can get a lot of business because people like when I hire somebody in a local area, I'm looking for an operator. I'm looking for somebody who when I call, they're going to give me the details about the the serve, why why it was a bad address or whatever. And so, it's really powerful when you meet those people in person who are sending out thousands of jobs, you know, across the country. So, it's really cool that you're able to experience that.
Shawn Griffin: Yeah. I mean, and you meet, I mean, the the biggest of the big, you know, companies, and
 

00:08:16

 
Mighty Mike Reid: Mhm.
Shawn Griffin: then you get, you know, the just the regular owner operators. I mean, there was one young lady there who, I mean, literally just started process serving and joined NAPS within like six weeks. Um,
Mighty Mike Reid: Okay.
Shawn Griffin: and she had only done a handful of jobs. Um, so I got an opportunity to talk to her. her. I mean, she was a little overwhelmed um with how fast things were happening, but I mean, she said she already had like 30 jobs sitting on her desk waiting for her when she when she got home.
Mighty Mike Reid: Wow.
Shawn Griffin: So, yeah. I mean, she's crushing it. I think her name was like L'Oreal or something something like Lauraai something like
Mighty Mike Reid: Oh, yeah. Yeah. I think I I think I know who you're talking about. Yeah. Yeah. Yeah. Yeah. And you meet you meet cool people all over, you know, when you when you when you're uh networking with people.
 

00:08:57

 
Mighty Mike Reid: And this is a way of doing it from your office, right? You don't have to pay for it either. You show up, you network, and um uh I can guarantee you it's the the the best return on uh your financial investment, right? Free networking. So, welcome, Sean. Thanks for coming. All right, let's go ahead and the next uh screen I see up here is Mr. Terry. Mr. Terry West, how you doing, Terry? Tell us a little bit about yourself, where you're from.
Terry West: Good morning. How y'all doing? Uh Terry West, Fort Worth, Texas. Been doing this now for about six years, mostly for the uh big process serving company that I'm trying my best to get away from now. Uh tired of going out doing $25 a serve. Uh doing about 40 50 serves a day just to make a decent income. So, uh, that's my goal is to get away from that and start doing my own thing instead of, uh, working for the big process serving companies.
 

00:10:08

 
Terry West: Uh, just
Mighty Mike Reid: Mr.
Terry West: need some
Mighty Mike Reid: Terry
Terry West: insight on what I need to do to, uh, get that going.
Mighty Mike Reid: Wow. Wow. And um one of my assistants uh Edge here, my manager says that you became a new uh Mighty Process Server uh member today.
Terry West: Yes, it did.
Mighty Mike Reid: Well, we appreciate you. Um and we're going to talk about a couple things today that's going to it's going to be great resources for you. Um anyone who's a Mighty Premium member, we're just we just stack on the value. my goal is like as I implement something in my business and I pay for it. I just get the top tier thousand, you know, uh platform or whatever, I got to pay and so that I could give it out for free to others, right? And so people who have been members for a while um uh see that and they get that. And so I'm really excited to to have you uh join us as as a member of Mighty Nation.
 

00:11:05

 
Mighty Mike Reid: That's what it is. So welcome, Terry. Thanks for coming, man. Yes, sir. Thank you so much. And so, if somebody wants to reach out to Terry, remind me, Terry, where are you located?
Terry West: Fort Worth, Texas. Taran County
Mighty Mike Reid: Fort, Texas. So, reach out to uh Terry in Fort Worth, Texas. And guys, listen, you can put your your information here in the chat as well. If you um I don't see everyone with their cameras on, so if you're driving or you're busy, that's completely fine. We understand. Um, but you can introduce yourself in the chat so that people can network with you after the call. Okay. So, good, good. Well, welcome, Terry. Appreciate you coming. All right, let's see here. One more check on the cameras. Okay, looks like that's everybody. So, I have my team, if you guys are new here, you're not sure, I have my team, um, my virtual assistants, um, that are from all over the country.
 

00:12:03

 
Mighty Mike Reid: I have a couple of them that that work for me at my company, 123 Legal Support, and they they do send out uh you might get a call from them. They do send out serves all over the country. And um they specialize in finding people who are willing to communicate and um and willing to get the job done efficiently. Right. So, we got Jessica, you're welcome to message them directly and send them your information. Jessica will will put your information in the system if you're not already in the system. So we can reach out to you based on your zip code. Uh, cool. So, um, yeah. Yeah. And a couple other ones we have on here as well is Mark is our community manager. If you have trouble using Mighty Automation, which is our marketing tool, Terry, that you now have access to that you're able to use. Um, there's no extra charge. You just you just get a login access.
 

00:12:52

 
Mighty Mike Reid: You can start uh using the marketing tools, posting your social media content. Um, you there it does so much. It does so much. So, it could be overwhelming, but that's Mark's job. Full-time job is to make sure that you guys know how to use it, and his job is to make sure that you're um you're crushing it. Uh Rhino Justice, raise your hand. Go. Uh Adele, go ahead. I'm excited to hear. Uh Adele's got her website logo. She's going through a lot of cool branding stuff right now. What's going on?
Rhino Justice: I just wanted to say shout out to Netty for doing my rate sheet. I love it. So, and she did really good on my logo. I want that one to actually be on my website. So, however she did that one, that's the one I want. So, just want to give my shout outs to her.
 

00:13:36

 
Mighty Mike Reid: Okay. Well, Netty is a awesome awesome designer. She's a little bit overwhelmed, it looks like. Um Netty uh is our is our she is our marketing person. She does all of our design, graphic design. Desi as well. Desi as well. Um, but Netty Netty will bust out your rate sheets. She'll take your logo, put a Terry as well. Terry, um, uh, Netti will put together a rate sheet for you, make it look awesome. And, uh, again, you can communicate with Mark and Mark will help coordinate that. Um, making sure you got that
Terry West: Yeah, that was another thing that I was concerned about was the rate sheet, how to put that together.
Mighty Mike Reid: Mhm.
Terry West: Uh, and also not sure what rates to charge out in the rural area because I also do Parker and Wise County.
Mighty Mike Reid: Yeah. So, so yeah, that's a bigger conversation, but I I will have it with you right now real quick.
 

00:14:33

 
Mighty Mike Reid: I'll say the big the biggest thing is knowing what your competitors charge. And in uh inside the community under the classroom section, I I do uh the sec I think it's number two, Mark. I'm not sure. Number two, I think I say um market research and I have a couple of videos where I call competitors in during the challenge where I call competitors basically and ask them what they're charging. You know, I say, "Hey, how much how much would you charge for an eviction?" You know, be specific. Give them some get some details. And there's nothing unethical about asking how much your competitors charge. People like to say that you call and ask like, "Hey, what would you charge if I got to serve? Maybe I'm unavailable and I want to hire somebody while I'm out of town to serve for me. How much do you charge to serve?" You know, that's the thing about processing is we can hire each other.
 

00:15:23

 
Mighty Mike Reid: So, there's nothing unethical about asking how much they charge. Now, do you want to be more expensive than them or less expensive than them? I generally say be more expensive than them when you first start because you not too much more but a little bit more because you're not getting the volume they're getting. So you want to have some um wiggle room so that if somebody hires you, it's not just because you're the cheapest. It's because they found you on Google, they found your rate sheet because you were doing the be the backup script. Whatever the reason is that they found you. Um they're hiring you and they're actually paying more than your competitor. So, that's a really solid way to place yourself. Now, if you want to be the same price, that's a good way, too. Be the same price as them. And I would have at least three people to compare yourself to. Um, now that's not the only thing you base it on.
 

00:16:16

 
Mighty Mike Reid: You know, there's sometimes I had a competitor wanted to match my rates $50 $57. I raised my rates to 97. Blew him completely out of the water. He got a bunch of the business that I I used to get, but it was business I didn't want. I wanted just the attorneys who are willing to pay the the premium, right? And attorneys usually are as long as it's not too much. You know, I've raised my rates about three years ago. I raised them to um 50% higher. I raised it from 97 to 147. So, um so yeah, that's that would be my tips on that. And uh we can dive into that more with you. Mark can help and then get Netty on the graphic design part of it. And then Mark can help coordinate everything. You know, schedule schedule a meeting with Mark. You can do that at Mighty Automation. You can actually do it at mighty process server.com and click on um contact and you can schedule an actual meeting like this where it's just you and him and Netty can pop in and I can pop in as well.
 

00:17:18

 
Mighty Mike Reid: Any of you guys can do that if you're a mighty if you're a Mighty Nation member, mighty premium member, someone who signs up signed up for that. No matter when you signed up for it, if you've been a continuing member, which we have quite a few of you, um we can help you with that. All right. Good
Rhino Justice: I
Mighty Mike Reid: stuff, Terry.
Rhino Justice: I wanted to say with Terry, I know because I'm in the Texas area. I'm not quite where you are. I'm down in Houston, but I know a lot of Texas servers at least start like this is just saying base price would at least be 75. Um, and the sheriffs usually charge around 80 to 95 depending on your county. I'm not sure what Tarant County is, but that's at least like your starting base. You wouldn't want to go lower than that unless you're willing to give like affiliate discounts.
Mighty Mike Reid: Good, good stuff. Yeah, that's good tips, Sadel. Um, yeah.
 

00:18:08

 
Mighty Mike Reid: Yeah, 75. Yeah, it's funny. The sheriff charges so much. In California, the sheriff charges like 40 bucks. I think they might have went up to 50. I haven't I haven't been there for a while, but yeah, whenever you serve have a Rit served, you got to go
Shawn Griffin: Yeah.
Mighty Mike Reid: take
Shawn Griffin: Yeah.
Mighty Mike Reid: it
Shawn Griffin: It's
Mighty Mike Reid: over.
Shawn Griffin: the same same thing here. They charge 40 in Maryland. Uh the sheriff and then I mean they don't do anything, but I mean I've seen a sheriff pull up in front of a house, get out and not even not even walk up to the door or anything. He just laid it right on the like it's like a three steps up to the house. He just put it right on the bottom step
Mighty Mike Reid: Oh,
Shawn Griffin: just
Mighty Mike Reid: wow.
Shawn Griffin: walked away.
Mighty Mike Reid: Wow, that's wild. Michael says there's $30.
Rhino Justice: And and I know some people because I know here in Texas I think we charge maybe a little bit more than I think we close we charge close to what uh Mike you might charge is that I think of it as if the sheriffs are charging like 80 between 80 and 95. I think over here it's 85. is they're charging 85 when one they're doing 85 plus they're um getting paid their hourly wage that they're on
 

00:19:11

 
Rhino Justice: the clock and they're using the gas so they're char they're charging a lot you know they getting the free benefits so if I charge a little bit more it's not like I'm charging more than they are it's just that those things cost me too so that's also the price
Mighty Mike Reid: triple dipping. Yeah. Well,
Rhino Justice: but
Mighty Mike Reid: you
Rhino Justice: you
Mighty Mike Reid: know, for
Rhino Justice: but you give I'd say white glove service and you're not giving that you know like oh I'm doing the same time every single day or not even going up to the door.
Mighty Mike Reid: Yeah. Yeah. That's wild. No, that's a, you know, how much you charge is definitely something you you got to uh continuously review and, you know, see if it's still serving you, you know, see if it's still working for you. Cuz for some people, it just doesn't it doesn't make any sense to charge anything less than $50. I mean like gez like how many attempts are you going to do?
 

00:19:58

 
Mighty Mike Reid: Like $50 would be like for like one attempt. This is why like right now we're building out the platform, the app. And uh since I mentioned it, I'll just I'll pull it up here. I'll show you. Like we're we've actually set it up. I'm trying to set it up so that there's like a minimum. Let me see if it'll let me do a screen share real quick. Allow. Here we go. So yeah, there we go. So yeah, sharing my screen, right? Okay, so inside the app in the beta version, you can see they have um like you can you can actually on the jobs board, you can actually um bid on jobs, right? And so as somebody wants to post a job, like let's say dispatch, you know, they want to post a job, um they there's a price. And so I was thinking about putting a minimum price on here cuz so that people aren't like it's basically a um an estimated pay so that people can it's something new, right?
 

00:21:06

 
Mighty Mike Reid: Like nobody's done this before, so we're trying to see how it would work. But like having an estimated pay, you don't want to price fix, you know? So that's that's why you got to be really careful not to get in trouble for price fixing. But if I was thinking about setting like a minimum pay of $50, but I know some states like Florida, they're charging they they'll they'll serve for like 20 bucks, you know? So it's kind of crazy. I don't I don't know. We'll we'll see how it works. But being able to look at bids that people have bid on your jobs and sent out quotes. Actually, let me see. Post a job. Here we go. You can see people who have bid on your jobs. Like this person, this is beta. This is a fake one, right? But um I need a TTRO service. So you can come over here and see the app and actually pay click here and actually pay the server through the system, which is pretty cool.
 

00:21:54

 
Mighty Mike Reid: So those are some of the updates that that have been made in the app. We're we're push getting ready to push them out to the live version. Like on the live version, there's no jobs yet. So, even if you're not a Mighty Nation member, if you want to go check out um this link app.mightyprocesserver.com, you can actually um get in here, start playing around. Um eventually, the only people who will be able to bid on jobs or post jobs um are going to be Mighty Premium members, obviously. Um, but you'll be able to like manage your job, do a proof of service in here, manage your accounting, um, find process servers, right? So, like if you search for a server, um, this is the beta version, but if you search for a server, essentially it's going to share all of the servers we have across the country. It's going to be on the app kind of like this, but it'll be searchable. So, like right now, I think you can put in a zip code.
 

00:22:53

 
Mighty Mike Reid: What's somebody's zip code?
Shawn Griffin: 2177.
Rhino Justice: 77587
Mighty Mike Reid: Okay, I heard 21 something.
Shawn Griffin: 21774 is what I said.
Mighty Mike Reid: Oh, okay. Boom. I wonder why. So, today he's going through and he's making this look better basically by bringing in the quote request form and the and the stuff over here. So, what you want to do is uh on the live version, you want to go in here and um and and clean it up, you know, uh put your logo um and stuff like that. And it's still in beta. So, any any uh time you guys spend on it by going in and like updating it, you know, that's appreciated because my developer is able to see what's working, what's not working. And um and basically if you don't show up, we're also increasing the algorithm and setting it up so that people will show up based on their star rating, you know, and it's going to have the the option here to see how many jobs they've accepted through the system.
 

00:24:01

 
Mighty Mike Reid: um their star rating um uh you you know so basically people attorneys will have two options whether either to request a quote from you immediately inside the system or to post a job okay and receive bids on that job. That's and that's going to be the virality effect that will allow that will get attorneys to start coming like in droves because they want to some of them just want to be cheap, right? and so they want to post a job. But other ones will come here and go, "This guy's exactly in the market that I'm looking to hire somebody in." Right? And so a lot of you guys um once this is completely finished here by the end of this month, it'll look good, right? Right now it looks very antiquated. Um it needs a lot of updating and switching and uh and stuff. But anyway, so that that's one of the things that I wanted to bring up today is me to mention that the updates on the app that you can actually use the jobs board and actually come in here um and post jobs.
 

00:25:00

 
Mighty Mike Reid: So go post a job. It's none of it's for real right now. So don't don't um you know, don't get ahead of yourself like you if you've already if you already bid on a job um it'll show up here that you've already submitted a bid for $55 on this job. And right now he's setting it up so that once somebody pays through the job through a particular bid um that it'll actually get all of the service details and information which is the next big step, right? And then you'll be able to go to my job, see the ones that you've been paid for and actually manage them inside the system, the attempts, everything and getting paid upfront and everything right inside the system, which I don't know anybody who does it like that, you know, that has it set up where it's a directory tied directly into the ability to manage the jobs and things. Um, so I'm excited about that. Um, the other marketing tool that I wanted to share with you guys, uh, if you are, um, doing actual content is a tool called Opus.
 

00:26:03

 
Mighty Mike Reid: And I've talked about this before, but I don't know if you guys have noticed, I have been, uh, posting a lot more on social media. And um it's because uh I have content when we do the masterminds where she can um where Netti, where's Netti? where Netti uh Okay, Miss Netty can go ahead and take the content and put it into Opus for me and schedule it out. And Opus Pro, it's it's not that hard. You just need a link like a YouTube link that you can then upload and then it will actually create the little clips for you for your social media. And so today for the first time I went through uh actually they prepared a list not the first time but the first time uh in a while um they prepared a list of um no not that one. Let's see. here. They prepared a list of different um topics for me so that I could go through and create content. And so what I did is I went into Loom.
 

00:27:16

 
Mighty Mike Reid: You could go into StreamYard or Loom or anything. And I just I just talked for 60 seconds about each of these and went through all the whole thing. And do I have Loom pulled up still? No, I don't. Um, yeah, but I was able to take Loom. Oh, you guys can't see it. Dang it. My bad. Um, anyway, I was showing you the list. There's a list of uh topics that they prepared for me, and I went through each of them and just uh said 60 seconds worth of something on Loom. Loom is a recording um software, but you could use Loom, you could use Streamyard, you could use whatever you want. You create this content and then uh once Opus will take the whole v big long video. It'll it'll separate into little clips for you based on listening to your words and knowing separating it, right? Uh Netty goes through and make sure that it makes sense because before I was using the tool and just posting them randomly and they were terrible, but she's going through and making sure that they actually make sense and posting them for me.
 

00:28:19

 
Mighty Mike Reid: And um and you can schedule them to post. How how far out can you schedule, Netty?
Neddy Support: I can Hello. I can schedule like maybe a month ahead.
Mighty Mike Reid: Oh, that's good. Okay. So, it's not it's not just like 10 days or something.
Neddy Support: No, no.
Mighty Mike Reid: Okay. Yeah. So, it's you're a you're able to um I appreciate that, Edge. Yeah, Edge is giving me the link trying to be super helpful. Edge is my uh my mark my uh VA manager and I didn't introduce you earlier. Sorry. Um cuz she's just always just everywhere helping with everything. So yeah, also Mary's our SEO person. Everybody is just crushing it on the VA team. I appreciate you guys, man. We are we are like running at light speed at uh Mighty Process Server. So, if you guys aren't a part of the aren't a part of this everything that's going on, get involved.
 

00:29:18

 
Mighty Mike Reid: Trust me, your business will thank you. Right. Uh Adele.
Rhino Justice: Sorry, I pushed the wrong button. I was about to pitch the clap like everybody else.
Mighty Mike Reid: Oh, okay. Yeah, this is cool. Yeah, being being I like the little emojis and stuff. Yeah. Well, welcome uh everybody. Appreciate you guys coming. So, um, just in the interest of making sure I mention everything I promised in my little email, uh, exclusive access to my new AI. So, pulling attorney list for you. So, what we're going to do is if you're mighty premium member, it's going to take us some time, but we are going to pull one county. All right? One county for for each of you, your local county. We will pull the county of attorneys. that will include their phone numbers, their emails, their social medias, and we will give you the CSV file inside of your Mighty Automation account for you to start reaching out to them.
 

00:30:19

 
Mighty Mike Reid: Okay? I realize that a lot of people are like, "Yeah, but how am I going to, you know, what am I going to do?" No, we're going to make it so easy for you to do the be the backup that if you don't do it, your wife is going to find out or your husband's going to find out or your significant partner or your cactus is going to find out and they're going to be ashamed of you. Like, you could have grown your business, but you didn't. Mike made it so easy for you and you didn't do it. That's my goal. Is it okay if I overd deliver? Is that okay, Jessica?
Jessica Claycomb: Hey, I have a comment. I've had people ask me, "How did you do it?" Like, cuz you know, I made it to 10K. And it's like, "Guys, don't ask me. All of the tools are available. All of the videos are there. You just have to commit to learning and implementing what you learn.
 

00:31:13

 
Jessica Claycomb: So, you know, take
Mighty Mike Reid: Boom.
Jessica Claycomb: advantage of it.
Mighty Mike Reid: Boom. Jessica, you know, you're you know, I don't know why you stopped showing your video and coming on here and participating. Like, is it because you're rich now?
Jessica Claycomb: Now, I had it on earlier. I was trying to get my participation credit, but I don't think you saw me.
Mighty Mike Reid: Oh, okay. Yeah.
Shawn Griffin: It's
Mighty Mike Reid: Well,
Shawn Griffin: the
Mighty Mike Reid: you
Shawn Griffin: one day it's sunny in Washington
Mighty Mike Reid: Yeah.
Shawn Griffin: and
Mighty Mike Reid: Yeah.
Shawn Griffin: she's
Jessica Claycomb: Hey.
Shawn Griffin: out enjoying it.
Mighty Mike Reid: Yes. Well, you we appreciate you and you you're crushing it, man. That is so cool. Everything's going good.
Jessica Claycomb: Yeah, doing great. Yep. Um, I'm actually I think I'm like the backup for I don't know how many attorneys now, but I'm getting a lot of rush work and I'm loving the on demands and just all the shotgun jobs.
 

00:32:01

 
Jessica Claycomb: Um, taking care of them, so it's been going well.
Mighty Mike Reid: That's cool. So, sometimes you'll get the job you never got from that client before and
Jessica Claycomb: Oh,
Mighty Mike Reid: maybe they
Jessica Claycomb: yeah.
Mighty Mike Reid: go and maybe they go back to using that same person they were using before, but
Jessica Claycomb: Yep.
Mighty Mike Reid: now they're like, "Oh man, she was actually pretty good. We should probably consider using her more in the future,
Jessica Claycomb: Yep.
Mighty Mike Reid: you know?
Jessica Claycomb: I had one like that. Um he called me at like six o'clock at night and I was like, "Well, you know, what attempts have already been made?" And he's like, "Oh, you know, just like ABC, like couple attempts." They don't talk to people, you know, so I want to use our services to get it done. So, they definitely know the difference. And I think they need to have that option.
Mighty Mike Reid: What I've realized uh just in the last probably like three days, Jessica, is I I um I've been pulling out all the stops like using different tools and stuff and I realized I've been standing still like marketing.
 

00:32:58

 
Mighty Mike Reid: I've been doing probably 90% more marketing than uh 90% of the you know process servers out there and even that is standing still compared to what I've been doing the last few days. um trying to set up this community. So, uh I can tell you right now that the same tools I'm using to be able to reach every single process server in the country here in the next few months is going to be what we can use as process servers to to make sure that you dominate your whole local market. And you know, a part of me, and I'm going to be honest, a part of me was like, man, I could do this with one, two, three. I could take the whole country every single but I'm actually committing to only doing this in for the same tools that I use in cal for California for e- filing and for you know service of process uh for the people who eile with us because I want the community in all the areas I don't want to get the jobs in your area and send them to you.
 

00:33:56

 
Mighty Mike Reid: I
Jessica Claycomb: Mhm.
Mighty Mike Reid: don't want to do that. And a lot of you in that are members know that. I'll be like, "Hey, you some of the people, a lot of people who joined, I won't mention them, but they I called them and said, "Hey, I got a job for you by the way. Join my community and um you can get all the money for it." Like I will send you all the money for it. You know, like $147. How much you charge? Oh, 75. I'm going to give you 147. And now you're going to be a member of the community because now you can afford it. you you can pay for it with the money I'm giving you and then from now on you'll get all the jobs in your area, right? That's the idea. So, I'm not pretending that this is the, you know, that our website is ranking in every place all over the country yet.
 

00:34:40

 
Mighty Mike Reid: Uh because it's not. And and a part of the reason why is because when I set up the community, I did it manually and it completely Google crawled the pages. I changed the links from all the directory listings to have your guys' names instead of random numbers. And so now it looks at 3,000 pages as broken links. And Mary and I were looking at it yesterday and we were like, "No." So she's manually going through and telling, "Hey, forget this link. Keep this link. Recall this link. Index this link." So website is can be very technical and you got to do it the right way. And so if you want, most of the time you just have five pages, right? Or whatever and make those five pages rank really well, have a great blog post. But sorry I got a little tangent there. Jessica, thank you for taking action and being a great example to everybody out there.
 

00:35:38

 
Mighty Mike Reid: How can we help you?
Jessica Claycomb: me. Um, no, I'm I'm going to work on what we talked about last week with um kind of splitting up some of my services into individual landing pages and then, you know, I've done the Google Ads uh keyword research and I've picked my niches that I want to focus on. So, I think by the summer um you know, in like a month or two, which it will be summer here finally, um I'm going to start with that.
Mighty Mike Reid: I mean, like Sean said, I see sunlight. That's a good step in
Jessica Claycomb: Yeah.
Mighty Mike Reid: the right direction for you.
Jessica Claycomb: Yep.
Mighty Mike Reid: Oh, that's so cool. Well,
Shawn Griffin: So,
Mighty Mike Reid: hey,
Shawn Griffin: can
Mighty Mike Reid: um
Shawn Griffin: can can I just uh make a comment about Jessica? She um so I've been doing this for a while now and she taught me something. She taught me a new trick.
Jessica Claycomb: Don't
Shawn Griffin: Um
Jessica Claycomb: laugh.
 

00:36:30

 
Shawn Griffin: this this is this is hilarious and I actually ordered one and used it. Uh she was having she knew somebody was home and they were having a party in the backyard and she brought out a megaphone and she used the megaphone and broadcasted to the neighborhood that she was there to do a do a thing and it worked. The dude came out. So,
Mighty Mike Reid: Wow.
Shawn Griffin: my dumb my dumb ass
Jessica Claycomb: I'm
Shawn Griffin: went on Amazon and bought
Jessica Claycomb: She
Shawn Griffin: a
Jessica Claycomb: loved.
Shawn Griffin: megaphone and I used it because this dude I knew he was um evading service and uh sure enough
Mighty Mike Reid: That's wild.
Shawn Griffin: sure enough he he came to the
Mighty Mike Reid: That's wild. You were you you megaphone the guy to the door. That's crazy. So
Jessica Claycomb: You
Mighty Mike Reid: he he
Jessica Claycomb: just got
Mighty Mike Reid: was
Jessica Claycomb: to
Mighty Mike Reid: embarrassed.
Jessica Claycomb: be careful. Don't don't provide too much information, but let them know that you don't want to tell everybody about it.
 

00:37:20

 
Mighty Mike Reid: Yeah. Just megaphone
Shawn Griffin: Well,
Mighty Mike Reid: that like, "Hey,
Shawn Griffin: well, we
Mighty Mike Reid: this is
Shawn Griffin: we
Mighty Mike Reid: such and such process server. I'm here at 123 Main Street for for Sean Griffin." Uh, and I have legal documents. They could Don't be specific. Yeah. Don't
Shawn Griffin: Yeah.
Mighty Mike Reid: be like,
Shawn Griffin: Don't
Mighty Mike Reid: "He's
Shawn Griffin: say
Mighty Mike Reid: got
Shawn Griffin: like
Mighty Mike Reid: some
Shawn Griffin: stop
Mighty Mike Reid: child
Shawn Griffin: touching little
Mighty Mike Reid: support."
Shawn Griffin: kids or something like that. Don't Yeah. Don't don't don't
Mighty Mike Reid: Yeah. Yeah.
Shawn Griffin: do anything like that. But um and we just learned at NAPS, Mike, I don't know if you uh I mean were in the room for this when they were talking about the different states and what's allowed and what's not allowed. Um, I
Mighty Mike Reid: Oh,
Shawn Griffin: think it
 

00:37:49

 
Mighty Mike Reid: briefly.
Shawn Griffin: was
Mighty Mike Reid: Um,
Shawn Griffin: I think it was Colorado said that they call it, you know, quote unquote singing telegram where you if you know somebody's there and they won't come to the door, then you can read the documents aloud and that is considered service. Um,
Mighty Mike Reid: what
Shawn Griffin: so a megaphone would would help with that.
Mighty Mike Reid: Dang, that's crazy. Yeah, I did catch the end of that uh segment at NAPS where they had every pro every state had somebody Well, I don't think there were 50 people, were there? So, it was probably like
Shawn Griffin: No,
Mighty Mike Reid: 30.
Shawn Griffin: it was the sanctioned the sanctioned state association.
Mighty Mike Reid: Yeah. Yeah. and they went through and I caught the tail end of it and uh when Florida got up and it was just wild, you know, the every county, every district's different, every you know, whether the sheriff appoints them or the district uh judge does, it's all different.
 

00:38:44

 
Mighty Mike Reid: And um it's kind of wild the different areas and and that actually reminds me of um uh something that we're going to launch is I want to do an interview
Norei Smith: Anyway,
Mighty Mike Reid: with one person from every state for the directory. So if you're in your state and you know the laws really well and you want to come on and interview about it, um we're creating a whole page just for Google because Google likes watch pages versus um just content pages. So, we're going to create some specific videos going over the laws in that area. And it's I'm just going to be highlighting you if you're the person in your state that feels comfortable doing it. I'd love to Mark is going to start scheduling people uh to be able to do that. So, first come, first serve.
Norei Smith: Hey, I
Rhino Justice: I
Norei Smith: just wanted to be able to say I'm in Georgia and so ours is I think ours is probably a little worse than Florida.
 

00:39:37

 
Mighty Mike Reid: Yeah. How you doing, Nory?
Norei Smith: So,
Mighty Mike Reid: How
Norei Smith: we
Mighty Mike Reid: you doing?
Norei Smith: have to do it we have to do it for every county, but we got to do it for superior, probate, state, and magistrate individually. And just one of those applications can be 17 pages.
Mighty Mike Reid: Oh my goodness,
Norei Smith: Yeah,
Mighty Mike Reid: that's
Norei Smith: it's
Mighty Mike Reid: wild.
Norei Smith: huge. And the application process is like a whole ordeal. And we got to do it once a year. So in October we start gearing up and everybody's got got it on their calendars. Set aside some time.
Mighty Mike Reid: Wow, that's wild. Well, you know, um well, it's good to see you on here, first of all. So, so lovely. She I met I met uh Nory at Knaps and she is um she's a a professional. I'm I appreciate you coming. It's exciting to see someone from Georgia in here.
 

00:40:29

 
Norei Smith: Thank you. Thank you. Yeah, I would be curious to uh I can't wait till you get all the states together and everybody gets to talk about it because um one thing about Georgia is we have the long arm clause. So like when you get something from another state, you got to follow that state's rules and regulations. But Georgia, we have the long arm. So if any of you guys ever serve anything from Georgia, then um you are able to use your own process serving rules.
Rhino Justice: Nice.
Mighty Mike Reid: Interesting.
Norei Smith: But if you wanted to use ours, you can. And uh ours are pretty easy. We can serve on Sunday. We don't have restrictions on what time, you know. So, our our rules are very easy, but you're welcome to use your own state.
Mighty Mike Reid: Yeah, that's the challenge that you run into with some states like um like Florida. I know a couple people in Florida who would really disagree with you. They'd be like, "No."
 

00:41:17

 
Norei Smith: All right.
Mighty Mike Reid: you know, uh, so while you may be okay serving it in Georgia, Georgia's rules, you send it back with the proof of service that you served it on Sunday and they're going to go, "Nope." They're going to send it back to you and go serve it at a different time because this district won't allow it, you know. So, it just depends on who who you're dealing with. I mean, you can always file the proof of service and see if the court will accept, you know, will deal with it, you know. But that's cool. It's cool. It's cool to
Norei Smith: It's cool
Mighty Mike Reid: hear all
Norei Smith: to hear.
Mighty Mike Reid: the different areas and what people are what people are dealing with. Yeah, it's cool. So, I appreciate you coming and yeah, definitely let's um let's connect if you have questions uh inside the community. Got a lot of really cool people taking action. So,
 

00:42:06

 
Rhino Justice: I
Mighty Mike Reid: good
Rhino Justice: was
Mighty Mike Reid: stuff.
Rhino Justice: just going to say say, Mike, it's a good thing Jessica's able to do the megaphone thing, but I would suggest not doing that in Texas.
Mighty Mike Reid: Oh, yeah.
Rhino Justice: Yeah. I mean, if you came out with a megaphone and went ahead and is blasting somebody's stuff, they might come out there wanting to shoot you out here. Like, that's not going to fly out here in Texas.
Mighty Mike Reid: That's what my dad told me when I first started serving. He's like, he's in New Mexico. He was in New Mexico. He's like, "You better get yourself a bulletproof vest, man." He's like, "That's crazy. I You can't just be walking up on people here in uh here in New Mexico." And I'm like, "Well, in California, I I serve the pot farms. I served all kinds of different people." And I've had guns put in my face, but it was always a doctor or somebody who was entitled that put a gun in my face.
 

00:42:51

 
Mighty Mike Reid: It was never a criminal, you know. So, criminals were like, you know, oh, I'll take the paper. Thank you very much, sir. Don't look in my apartment. Get out of here, please. You know, this is the type of thing. I've never had a problem with criminals. It's kind of funny. It's always the doctors that are entitled. How dare you come to my property? I got rights, you know. Um, so yeah, so between uh doing interviews for every single state so that um you know I'll give you guys access and obviously rights to your own to the interview. You could put it on your website. If we built a website for you at Mighty Website Builder, we'll put it on there for you if you want. And um if you're a Mighty Premium member, please schedule with Mark so we can go through the list of things that I'm telling Mark to make sure that all of our members have access to.
 

00:43:42

 
Mighty Mike Reid: We're going to have upload an entire list of attorneys that should be using you in your local area. We're going to make sure that you have a rate sheet. Right, Mark? What else, Mark? Also, guys, be thinking about other topics, things you want to talk about. That's what the mastermind is just a it's not me. It's not me saying I have this big giant great wonderful mind. It's it's for us as a community to discuss things that you're struggling with in your local area that someone, if not me, someone else in here could help you solve. That's what a mastermind is. So, but real quick, Mark, what um what other things are we trying to do? And just remind me. I'm We want to make sure they
Mark Success Team: So
Mighty Mike Reid: have
Mark Success Team: yeah um first of all guys if you have any um concerns or in need any help questions about my automation feel free to let us know when you are available but mostly uh we do it every Tuesday but even if um uh any other day is going to be available it's just that Mike might not be there with us, but um for today I have uh Sandra scheduled after the mastermind.
 

00:44:51

 
Mark Success Team: So feel free to message us in school as well if there's any questions or anything that we could help you with especially my automation with me.
Mighty Mike Reid: Wonderful. Wonderful. Yeah. And Mighty Automation has the emails where you can send out bulk emails. So, if you guys have ever thought about um having like a newsletter that you send out once a month or once a week, I recommend like once a month, but um and being very tactical about it with legal support, you know, they live and die by their email and even once a month could be too much for your particular clients in your area. So, you got to play it by ear. Um but, you know, I suggest when it comes to legal support, send up court updates. you know, they just they don't want to delete it just in case there's something really important that comes across from the local courts. Uh that's the easiest way to get started with it.
 

00:45:44

 
Mighty Mike Reid: Subscribe to the local court updates so that you get them and then give your own take on them. Read them and maybe give a short clip version of it so that you're actually providing some value to them.
Mark Success Team: All right.
Mighty Mike Reid: And then what you do is Mighty Automation will allow you to send a bulk email to 10,000 people. You're not going to do that from Google. Google's only going to let you send it to a 50 or 100 like and even then it'll they'll start to mark you as spam and you don't want your your your business email to get mixed in with your marketing email because some people will mark you as spam. It's just how it is when you're sending out marketing emails. Um other things that it does for you, you could set up your phone system through it. Um, you could set up your chat, you know, chat widgets, which we, you know, if we build your website, we can put that on there.
 

00:46:34

 
Mighty Mike Reid: Um, uh, it does a whole bunch of things. If you want Google reviews, you can manage your Google reviews through there. Uh, so yeah, Mark can help with that. But these other tools, Mark, we're going to really dive in, um, and and pull lists for each of the counties.
Mark Success Team: Yeah.
Mighty Mike Reid: and when we meet with them, let's try to have the list pulled ahead of time so we can download it and upload it into their uh CRM. Um, your CRM, your customer relationship management tool, maybe you use Serve Manager, maybe you use um, you know, PST or something like that. You can keep doing that, right? But then you can have uh this as your marketing uh pipeline, right? So you have the people who hired you in your in your in your process serving tool where you manage your serves. Maybe eventually it's mighty process server, right? Um and then you go to your mighty automation to look at your pipeline and see who's not already using me and let me try to get stay in contact with them on a regular basis by sending emails, by sending by calling them, by making notes uh about your call with them, right?
 

00:47:44

 
Mighty Mike Reid: and sending them your rate sheet after you talk to them. That's the full circle. Okay? So, get with us so we can make sure that that full circle is happening for you. Um, and uh and and just kind of we can find out. And again, none of this costs you extra money if you're already a Mighty Premium uh member of Mighty Nation. You know, I just like the way that sounds better. Mighty Premium is like you pay me more money, you know. I I actually like the idea of Mighty Nation because we're a community of people who are more committed. We're like further we're more committed than than than just the freebies, right? But there's lots of freebies, too. Go get your freebies at mighty processerver.com and go to the community and look at all the stuff I put in there for free. Also, me and Mark are revamping the the classroom. We're going to make it more streamlined, make it a little easier for for digesting if you're a new process server.
 

00:48:39

 
Mighty Mike Reid: Uh, okay. So, thank you, Mark. Appreciate you, man. Anything else you want to share?
Mark Success Team: Um, that's all for now, guys. And just let me know if there's anything we could do for you about my automation. Just message me in school.
Mighty Mike Reid: Absolutely. Mark a killer. Mark a killer. He's out here um breaking hearts. Gym boy professional. Uh so, we're all on a health journey now. That's why we're kind of joking around about that. But we're all we're all like on a health journey. I've been walking every day. Speaking of which, after my meeting with um Sandra, I need to go for my walk. I've been going on about a three three mile walk every day. And uh I feel so much better. I feel so much more clearheaded. But let's let's talk about some more uh process serving stuff.
 

00:49:27

 
Mighty Mike Reid: What questions do you guys have? What comments do you have? What struggles are you having? Let's talk about it. Let's get into the nitty-gritty. We got 10 15 more minutes.
Norei Smith: I know that I'm going to strike a balance between bringing in like government offices and CT corp um type serves as well as some you know residential ones kind of have more of a mix so
Mighty Mike Reid: Yeah,
Norei Smith: that
Mighty Mike Reid: I missed
Norei Smith: some of your times of day can be more predictable as to what the hours are that you're
Mighty Mike Reid: Yeah, we I missed the first part of it. It was a little bit broken up. You said like what times do you serve?
Norei Smith: No, I was saying that I'm going to um try to have more of a mix of making sure more CT corp serves, more um government offices serve serving um so that some at least part of your day, part of your serves can be a little have more predictable hours.
 

00:50:29

 
Mighty Mike Reid: Yeah. Yeah. Yeah. So, um, that's good. That's smart. Yeah. Um, having having a good mix of serves that are, um, like I used to do in the mornings, I would do, um, uh, record retrievalss where you go drop off this the subpoena for record retrievalss at the hospital, go serve the car dealerships, go serve the banks subpoenas, right? Um, yeah. Yeah. Yeah. Yeah. Government serving government office. uh serves. Mike says, "What how do you target those?" Yeah, I mean it depends on who who's wanting what, right? Like if you're doing subpoenas, that's easy. Go look at um uh photo copy. It's called photocopy uh electronic photocopying services. Look them up in your local area. just Google it and then reach out to them and say, "Hey, what um you know what? Uh
 

00:51:23

 
Mighty Mike Reid: I serve in this local area and I can serve I'll give you a discount on each additional uh service that you send uh my way." So if you see send this first one, it's this flat rate daytime rate and then each additional one is like half off. You know, that's what I used to do. And then I got one guy to talk me down to $10 extra per per extra because I was charging $97 and then I would charge $10 for each additional uh contact at a car dealership and they'd send me like 20 or 30 in one on one dealership. Yeah, they basically would have everyone at the dealership served. Uh but government contracts um to serve government offices. Um yeah, that's different if you're trying to get government contracts with the with the government. Uh there's a couple we've talked about before. One is called publicpurchase.com.org.com. Yeah, just Google it. public purchase. And what you do is you create an account with them.
 

00:52:21

 
Mighty Mike Reid: You put the area, the type of service you do and the area. And a lot of these government offices use public purchase as kind of like a like a mini directory. So, they'll put they'll put their request for quote on there, um, RFQS on there, and then whenever it comes up for bid, you'll be notified. And believe me, it works. They they will notify you. They'll say, "Hey, they want to know how much you're going to charge." And, um, back in the day before Chad GPT, uh, what I did was I said, "Well, before I submit my uh my quote, I'd like to see the previous bid. I'd like to know who who you've already hired and what you did. And that's kind of how I game the system a little bit when I first started. I took that PDF with the uh what their previous bid winning bid and uh I recreated it with my company's information, changed the you know the bid amounts and stuff like that.
 

00:53:19

 
Mighty Mike Reid: And uh I spent way too long on it, you know, trying to figure it out and I won. I won the bid, you know, and I started getting um lots of work. The problem is is those jobs always pay less. Um they are better than an affiliate, a big affiliate though because they'll pay a little bit more than the affiliates, you know, maybe like $45 a serve, let's say, for example. It's really low, right? But you're going to have 20 in one day, you know? So, you go serve 20 in one day while you're serving these for these affiliates, while you're serving the one for $99. Um, and it'll keep the lights on and then you while you build your attorney income, you know. So, some government contracts, they have no problem paying your premium rate like federal contracts. Um, but that's about that is about getting in contact with the specific people who do those hiring. So, one thing you can look at is um the purchasing department, right?
 

00:54:23

 
Mighty Mike Reid: Or uh financing department or um what's another way they put it? Accounting department for the county offices, for the government offices, and just reaching out to those people directly and saying, "Hey, I'm looking for who does your process serving right now and see who's already doing the process serving. If it's a private company, then you could do it, you know, and then see how they got it, you know, reverse engineer it. But that's a great question. We're actually going to do a training
Norei Smith: Yeah,
Mighty Mike Reid: on that.
Norei Smith: thank you so much for that. Yeah,
Mighty Mike Reid: Yeah, of
Norei Smith: thank you.
Mighty Mike Reid: course. I focused on it for a few years after going from just having attorneys and I got one collection client that was sending me, you know, a thousand jobs a month. They were I had too many jobs. I I was so overwhelmed and I was like, "How do I get more of this type of client?"
 

00:55:14

 
Mighty Mike Reid: You know, they wanted a discount, too. They they I'm telling you, if they give you bulk, they're going to want a discount. They're going to want, if I were going to do it today, which I don't anymore. I don't do the contract, government contracts anymore because all my most of my business comes from eiling and then those people are prompted to hire us for process serving and then we do process serving. So our main business is e- filing now and e-ervice. Now uh something a lot of people don't know is if you eile something you uh in most e-iling platforms when you eile and you hit agree to terms of service you're agreeing to be eerved because you eiled it. Um you don't have to. I know some platforms will let you un unsubscribe from that, but some of them don't. And so what happens is you're basically given your right to service to the e- filing platform. Uh I know that's how mine is.
 

00:56:14

 
Mighty Mike Reid: And then what happens is is the person who you have to serve physically because they're not on the e- filing platform. So you go serve them physically. When they go to file their answer, they can have it served eserved. But most people don't know that. Most people don't know that. So, they try to have you serve the answer or they'll mail the answer, right? In some states, that's allowed to mail the answer, right? Especially in family law. Uh I don't want to go on a tangent. What What else do you guys want to talk about?
Terry West: What
Mighty Mike Reid: Let's
Terry West: did
Mighty Mike Reid: see.
Terry West: you find out is the best way to market? Is it
Mighty Mike Reid: Yeah.
Terry West: phone calls, emails, person to person? What what would be your choice?
Mighty Mike Reid: So, I'd love to hear what everyone else has to say as well, but uh you know, one thing we've talked about a lot, Terry, that I I always tell people right away is to pick up the phone first because it's the fastest way to get in contact with someone versus going in person.
 

00:57:18

 
Mighty Mike Reid: If uh you live in a small town, going in person and bringing a rate sheet, like a nice rate sheet, printed on maybe glossy paper, right? bring that in or even card stock, glossy paper, right? Type of thing. Uh that's good too going in person. But what happens is when you go in person is they see you, you come in, they like, okay, parallegals are very anti-time waster. No time wasting, right? And so the they're very quick to say, "Oh, we already have one. We already have one." That's like their like, you know, they got in their back pocket, you know, where's my gun? and like their back pocket. They're ready to, you know, uh, I already got one. I already got one. Right. And so when you call, you can actually, uh, avoid that objection simply by using the script and the be the backup training. The be the backup training essentially, Terry, if you haven't seen it, what what we do is we call, we say, "Hey, Terry, I know you're um, hey, this is Mike with 123 Legal Support. I
 

00:58:16

 
Mighty Mike Reid: know you guys probably already have a process server, but I was curious if I could send over my rate sheet just in case you guys need a backup. So, the first trigger to say we already have one is uh well, I used to think it was distinguished completely, but you guys have seen some of you that are come on live with me when I call parallegals live. I've had one that completely ignored what I said and said, "We already have one." And I was like, that's why I just said, I'm pretty sure you already have one, but I was wondering if I could be a backup. And obviously, she was already irritated, so she she was like, I think we have like five backups. She she wasn't having it. And that's okay. The ones that aren't having it, you just move on to the next one and keep calling. Um, and you become the backup for everyone in your local market. And and at some point they're going to call you.
 

00:59:12

 
Mighty Mike Reid: Like Jessica was saying earlier, at some point they're going to call you. And when they do, you knock it out of the park for them. And you knock it out of the park for them. And they're going to go, "Why are we using our regular guy? This guy crushed it for us." And how do you crush it for them? You make sure you The two number one things is communication. So you get the job, you communicate status if for some reason because you can't control whether you serve it or not. You really can't. You can go knock on the door, you can skip trace, you can go knock on the neighbors, you can do all this and still not serve it, right? So you have to account for that part of it and just make sure you communicate the status every time you make an attempt. And that's why when you use some software, it makes it really easy to just share with client, share with client, share with client.
 

01:00:07

 
Mighty Mike Reid: You can't overcommunicate with the client. There will be one out of a hundred clients that go like, "Whoa, bro. Bro, just tell me when you serve it." And that's actually a good sign. That's saying that they're like, "Man, this guy communicates a lot. I'm getting so many emails, right?" But when it comes to status, you can't overcommunicate. And then finally, once you do serve it or decide not to serve it because you already had made your three to seven attempts or whatever, right? do a declaration of diligence, do a proof of service immediately and get it back to them immediately. You know, I tell everybody on my team, you know, the wow factor. Like if we don't get a wow, we failed. And this is why when I first set up my first business, I called it process server daily. Before it was 123 legal support, it was processerver daily, which was the name of my podcast.
 

01:00:59

 
Mighty Mike Reid: And what we did is we promised daily attempts. And so not not same day, but daily attempts. And so what I would do is I would always um they would go on the website and they would hire you for a 72-hour serve. Um but all the servers I hired, I told I told them I want a same day service. So I would pay the premium service to get a same day service, but because I already charged more than most people, I still made a profit. and I got the job done right away. So, I overd delivered. Underpromise and overd deliver is what I tried to do. And so, that's why I ended up changing the name to 123 legal support because I didn't want them to assume they were getting same day and everyday service because the name of the company was process daily. Right? So, that's a long-winded version of um marketing, best version of marketing. But, I know we have a lot of people on here who've gotten a different start different ways.
 

01:01:54

 
Mighty Mike Reid: So, uh, anybody else want to mention how they first started getting business and their favorite ways of marketing?
Rhino Justice: I guess I'll go. Um I'm still I feel like fairly new, but um I was introduced by my cousins into process serving in Houston. Um I went full force into it. Um I didn't say I'm going to do as a part-time job. I said, "Hey, my job is ending." Um I got my process server certification and went full force. I thought um of my I hadn't done very much marketing. I don't feel like a marketing person, but I knew I needed to go ahead and get lawyers. That's what I knew I needed. I needed lawyers. Um I did have one process server company that paid very low but had a wealth of information as Ben is in the business over you in about 30 years. So wealth of information. Um which gave me serves but I knew I could not go ahead and survive on the only the low pay.
 

01:02:52

 
Rhino Justice: I had lots of serves but still with gas prices and everything. Um so I went ahead and passed out cards. Um I got a couple lawyers and they're not like I don't get a lot of surfs from them. I might only get one or two serves from them every month,
Mighty Mike Reid: Yeah.
Rhino Justice: every couple months. But I knew that um happened. I joined Facebook book groups and went ahead and said, "Here, I'm in this area if anybody has, you know, services." And so I've been lucky and fortunate enough I have found a few um bigger bigger companies, but not as big as probably ABC Legal or anything, but big enough where I'm able to go ahead and make a decent living. So far, I don't don't make quite what Mike is now. not at the I made one month at 10,000 and so I'm reaching so I can get that continuously but I I don't make that you know every single month I make you know but that's where I started from and it I know there's a lot of people that I've heard being new in the business that I work for and they ask I have servers that are asking what to go ahead and do like you've went ahead and built up a lot quicker than a lot of people have in the industry being new what are your secrets and I think it's just going out there and actually doing the work there's a lot people that come
 

01:04:00

 
Rhino Justice: in and they think it's going to be easy money and that the money is just going
Mighty Mike Reid: Yeah.
Rhino Justice: to come to you. It's not going to come to you. You actually have
Mighty Mike Reid: Yeah.
Rhino Justice: to put in the work. You need to go out there and actually serve. You you need to do the different times, not do just be like the sheriff's do and just, you know, BS around with it is, you know, I I took it as it is my company. I I created a company name. I did everything at the very beginning. It wasn't just something I was like, "Oh, it's just a job. It's just a job." No, this is my company. This is my career. And that's how I took it on.
Mighty Mike Reid: Yeah, you really did. And you you hit the ground running and you um you're a great example of what it is to treat it like a business, not just a part-time job.
 

01:04:40

 
Rhino Justice: And I'm I'm thankful to you, Mike, because now, you know, I'm starting with a new business name because I found my other business name was easy process and everybody thinks with easy messenger, I don't want to be associated with something that's bad and negative. And so I believe with, you know, rebranding and stuff like that with the new name, you know, it'll take off even further.
Shawn Griffin: And the logo
Mighty Mike Reid: Yeah.
Shawn Griffin: is awesome.
Rhino Justice: Thanks,
Mighty Mike Reid: Oh.
Rhino Justice: John.
Mighty Mike Reid: Yeah.
Shawn Griffin: Um, so just to kind of um, you know, piggyback off that, I mean, for me, I just take my megaphone and I go stand in front of the courthouse and just yell, you know, does anybody need a processor? No, I'm just kidding. I'm kidding. I don't do that. But
Mighty Mike Reid: Hey, that
Shawn Griffin: um
Mighty Mike Reid: I like that. It's not a bad
Shawn Griffin: um
Mighty Mike Reid: idea.
Shawn Griffin: no but um I uh uh I think for for me I mean I came from a totally different I mean I was I owned a delivery career business so I mean I kind of already knew like how to build the clients and you know you know the business side of things and I think that's kind of where a lot of people are are lacking um as far as like the yeah I mean getting out and hustling
 

01:05:44

 
Shawn Griffin: and you know getting the paper served and all that stuff. That's only part of the business. Um I mean do you want to be a process server or do you want to be a process server company? Um I mean that's that's I mean I mean the two you it's like uh two two paths you can take. Um if you're just out there all the time doing the process serving then I mean you're you're a process server.
Mighty Mike Reid: Yeah.
Shawn Griffin: Um, if you wanna if you want to be a business owner, um, you have to take the time to do the behind thescenes stuff that people don't know about. Um, and that's I mean that was initially when I first started. Um, I mean I was a business owner. I mean I I had box trucks, I had vans, and I mean I mean I had 16 employees. So I mean I was running a legit business. And then COVID came, I had to shut that down and then, you know, kind of started focusing on this.
 

01:06:36

 
Shawn Griffin: And I mean, I was a process server. I mean, I was out there wearing tires out on my car. I mean, I was out there just doing it. Um, and then, you know, a couple years ago, I just kind of focused on making it a business. Um, and and that's that's kind of where I'm at right now.
Mighty Mike Reid: That's awesome, Sean. You know, it's funny because during COVID, I transitioned from process serving to um basically eiling and um and at at first I thought I was going to do no process serving because I was doing all the serves like you were saying. I was doing all the serves or 90% of them and I was getting paid a premium too and I would do 20 or 30 at $99 a piece sometimes on some days and uh that's a good feeling because that's a lot of money like if you did that every day that's millionaire status like on the f on one year right so that was kind of my vision was like if I could serve you know 30 a day at 99 bucks a piece that's millionaire in one year right more than two more than two you $2,500 a month is millionaire, right?
 

01:07:43

 
Mighty Mike Reid: So, or I mean a day is a millionaire. Uh that's very hard to do. That's very very hard to do. Like you got your morning serves, that's also means you're getting paid a premium for each and everyone. Um, but one thing that rings true is even if you're serving in the in and you're the one serving all the papers, you can make a lot of I mean, think about how much you have to do to to get a,000 I mean $10,000 a month, you know, a 100 serves, right? If you can do a 100 serves a month, that's tw uh divided by 20 days, only 20 days, it's five serves a day. Who can't do five serves a day, right? Uh, and that's just weekdays. Obviously, we're going to serve Saturdays, right? U, you don't have to, though. Like, there was a point where I would never serve a Saturday. I knew they might be available, but I'd rather catch them on their way to work or catch them coming home or catch them at work than interrupt my weekends with my kids.
 

01:08:45

 
Mighty Mike Reid: So, you have to decide. And then eventually, I had to hire people. So anyway, once I decided I wasn't going to serve anymore after CO um myself, I wasn't going to serve any papers myself and COVID happened and I got divorced. I actually found myself getting just as many jobs but all over the country, right? And so I I was like, "Okay, let's figure this this part of it out." And I want to tell you guys like any of you can do this. Uh, but it's hard to serve in a p in the car all day and then also manage status requests and stuff like that for jobs that are all over the country. And if you are trying to do that, you you got to commit an hour in the morning before you leave to serve and an hour in the evening before the end of business day because I'm telling you, there's going to be people who who need things and you got to be available to do it.
 

01:09:38

 
Mighty Mike Reid: And but no, I love all that. Um Terry, you started the question with, you know, what's the best way to market? How do people get started? You know, it kind of turned into how do people um first get started? Because I asked that question like how did you get your first jobs? And um uh just back up for a second. Let's think about this a different way. Um any service-based business, uh it only survives because people have a need to have something done. You know, if you started u like I have a dumpster company, but that requires you to buy dumpsters, right? Let's think of something simpler. Landscaping is one of the most common things that kids start, right? And then pe adults, too. Adults make a lot of money doing landscaping. But what happens is that somebody has a lawn that gets overgrown. They have a need. They have extra money.
 

01:10:28

 
Mighty Mike Reid: They don't want to do it themselves. Think about it. Why would somebody pay you $30 a week to come mow their lawn when they own a lawn mower? because they have the extra money and they need to have it done. Process serving is such a great industry because people have to have it served. Whatever their legal document is, someone told them go get it served. It's very much like in the medical industry when somebody says you need an X-ray. Did you know that most X-rays and those types of machines that are used, those extra special like machines, they're owned by someone else oftentimes and there's an imaging company that gets paid for doing your X-ray.
Shawn Griffin: That's what I used to deliver. I used to deliver MRI machines.
Mighty Mike Reid: Oh, really? What a small world. What a small world. But if a doctor tells you, Sean, um, you need an X-ray, do you go I mean, actually, maybe you do question it, but if he tells you you need an X-ray, you go get an X-ray because you broke your leg or you got something that happened, right?
 

01:11:37

 
Mighty Mike Reid: Very similar to legal industry where the court says you got to have this served. Now, depending on your state, you might be thinking, well, that's not related because a a family member could serve it. In some states, that's true. You just have to be 18 and breathing and you know citizen and you can you can serve it not a party to the action and you could serve it. Uh so that's the way it is in some states and but anyway so the point is is someone told you to go have it served. So how do you Terry get in the place in front of the person at that very moment that they're going to need to have something served? That is what we call BTOC your business to consumer. That is hard. That is Google running Google ads. That is a Google maps. That is having your website set up so that they can order online from you. And by the way, that's 90% of the serves that happen are individuals who want to be cheap.
 

01:12:37

 
Mighty Mike Reid: They didn't hire attorney. They filed small claims case. They filed um whatever they filed on their own. That's most cases. And so I get uh I get a hard time from my technology partners that I've partnered with um with e- filing. They reach out to me like Mike you have so many prosayes. It's like they all need help with eiling and we don't want to help them. And I'm like, well, they they if they're willing to pay, like they can use the platform, you know. So, I charge a premium, $19, $1 199.95 for my platform. And um you get thousands of filings through there every month. And they they uh they don't want to help them because they're prosays. They're not attorneys. Attorneys know what they're doing, right? So, you have to decide as a as a processor how who you want to do business with and how you're going to find them.
 

01:13:28

 
Mighty Mike Reid: And so, if you're going to do government contracts or you're going to get um whatever you're going to get, you got to know how to get in front of them. And so, that's why I like niching down for a while. Like, I love the prosays because they pay a premium and they leave reviews. They have no problem leaving reviews um good or bad. So, you got to do a good job for them. And then you have um attorneys. is the reason why I teach you guys to go after attorneys because they're the most consistent repeatable customers, right? Like one attorney might send you I say that uh prosays are like 90% of the business because they are but but not necessarily 90% of the business you want, right? Because they're all brand new customer every time, right? But by volume, that's the population of people that want to be cheap. But they still have to hire a process server most of the time or they will if they're told to, right?
 

01:14:23

 
Mighty Mike Reid: And if they find you on Google first, then they hire you. Now, if it's an attorney, uh they're going to hire you uh repeatably hire you. That is consistent income for years to come. And you build relationships with them. That's why I teach you build relationships. Don't just cold call Adele.
Rhino Justice: My experience has been like they always say like a lot of people say they don't do prosays or that prosays are cheap. I've gone the opposite. Most prosay clients that come to me are willing to almost pay me triple the amount. When you say your
Mighty Mike Reid: Yeah.
Rhino Justice: $500 serves I'm close to that when the prosays they're willing to
Mighty Mike Reid: Mhm.
Rhino Justice: pay that. They like don't even seem like they blinked eye cuz they they know that they want this. It's either divorce or like you know child custody usually I've gotten. but they want it done and they're willing to pay so that they know the case can't continue unless I get served.
 

01:15:15

 
Rhino Justice: So I think that's even their most important part that they know that they have to pay is that part portion of it.
Mighty Mike Reid: It's so funny. It You're so right. Like that's that's how they are. Like I know every area is a little bit different, but just like the X-ray though, you went and you paid your initial doctor visit, which you were promised would only be a co-ay of 80 bucks or whatever it is, right? But then you get there and they tell you need an X-ray. You don't know how much it's going to be. You find out it's $800. You're like, "Okay, great. So $800." Okay. But you pay it because you need it. They told you you have to have it to know how bad the bone is broken, right? Maybe it's $200. Whatever it is, you don't know. All you know is you have to do it.
 

01:16:06

 
Mighty Mike Reid: So, when it comes to process serving, uh, if you're professional and your website's professional and everything, you'll be surprised how many of them just pay on your website. Sorry, guys. Michael said something here. Let's see. uh permanent prosay or they don't have to charge you back. Yeah, doing a chargeback is one of the biggest problems. So, one of the things I learned Go ahead, Sean, while I pull this up.
Shawn Griffin: Now the uh I think it was Terry that asked um about the uh you know about the marketing and that kind of stuff like that. I
Mighty Mike Reid: Yeah.
Shawn Griffin: would I mean this isn't marketing but the most important piece of advice I can give somebody and you've said it a million times is answer the phone. That's that's the most
Mighty Mike Reid: Yes.
Shawn Griffin: important thing is answer the phone when they call. I mean, if you just, you know, don't recognize a number and just send it to voicemail or whatever, that person's already called two or three other people by the time you've you've gotten
 

01:17:06

 
Mighty Mike Reid: Exactly.
Shawn Griffin: them. So, I mean
Mighty Mike Reid: Exactly.
Shawn Griffin: that's that's that's
Mighty Mike Reid: That's exactly right. And so, um, hey, Mary, are you on right now? I guess Mary took off. Submit your request. This this is um she needs to hit publish on this. We have our order form right here normally. Uh this is a big this is a big uh flop we got to fix. Anyway, having your order form where people can just order online from you uh or e file or submit a request online. I can't believe this is broken. Let me see here. Okay, I'll
Mary Support Team: I'm
Mighty Mike Reid: have to do it.
Mary Support Team: I'm fixing it, Mike.
Mighty Mike Reid: Okay, thank you, ma'am. I was about to go into Slack and uh you know, cut you some slack. Schedule a Zoom call. Let's also turn off this popup.
 

01:18:11

 
Mighty Mike Reid: I don't want people scheduling calls with me on uh from one 123. We just want them to eile to order online or to go to contact us page and um submit a request. So that's that's the idea. Um yeah, once you get that up, let me know. Okay, Mary. So yeah, answering the phone and understanding the different ways that people can um that people might want to contact you is uh super important. So I use Ring Central and I have the phone set up so that they have to press two in order to get somebody on the phone. If they press one, it's going to take them for e- filing support, which we have everyone leave a voicemail because half the time they'll figure it out if they just try one more time, you know, and then if they press two, it'll take them to service and process department where um where my ladies will take care of it. Either Jessica um or Rods will take care of it.
 

01:19:15

 
Mighty Mike Reid: So, we just welcomed Rods to our team. She's uh she's crushing it, learning. Okay. So, cool. So, I I want to show you guys the form and where when somebody does a chargeback because I've had this happen. I've mentioned it before to you guys, but when when someone pays you, you go and you see you got paid, right? Let's say you got paid 500 bucks. You go and you pull out all the stops. You even hire people. you you hire them and you pay them $100 and you're like, "I want you to attempt this one. I'm gonna go attempt this other guy." Maybe it's $500 for two people, let's say. Um, very realistic, right? This could happen. They want to serve today, right? So, you go hire someone for 100. You go serve this one and then the and then two days later, you've did the proof of service.
 

01:20:09

 
Mighty Mike Reid: You're waiting for the court to send it back. Let's say let's say it's a Friday. Monday comes around, they don't have the proof of service. They fi they go into their credit card like American Express and they say I never got the product and they do what's called a chargeback onto the card and you lose. Basically, the way it happens is the credit card, your credit card or your bank company will send you a notification saying that there's been a dispute on your card and they take the money first back from you. They don't wait and see if you can figure it out. They take the money back and they say, "Please submit proof that you did the job that you were hired to do." If you're a process server, wh what happens if you hadn't delivered it, but you made the attempts? What do you tell somebody? They say, did you deliver the product? Uh, well, no. Um, my product is making the attempts.
 

01:21:15

 
Mighty Mike Reid: And you know, they're like, well, what does that mean? Don't you deliver legal documents? Yeah, but did you deliver them? They look at you like a UPS driver that didn't deliver a package. And so you really have to be very um careful about how you set up your online ordering process. And so at Mighty Website Builder, what we do is we uh I started doing it with my company. And then at Mighty Website Builder, we added it to all of our clients who sign up for websites on the professional plan. Um the third plan, the the highest tier, we give you an online order form, which we completely customize for you. But at the bottom, there's a little service agreement that says there's no refunds. You're paying for us to make the attempt. And if for some reason it doesn't get served, it's okay. Service is considered fulfilled because you're paying for us to go knock on the door and make the attempts.
 

01:22:09

 
Mighty Mike Reid: If we serve it, that's a bonus. And we will provide you a proof of service or a declaration of diligence. And if arbitration is entered, we will automatically win and it will be handled in our local state. And so those types of legal uh things at the bottom and they have to sign at the bottom with their finger or on with their mouse on the computer and I've tested it. I've been I've gotten two chargebacks and both of them I have won both of them after getting the chargeback by just forwarding that email to the arbitration uh people through the credit card company. It's an arbitration through credit card company. You're supposed to normally have to pay $500. If you want to go through arbitration and you want somebody on from your credit card company to represent you, you pay the $500. If you win, they have to pay it. So when they do a chargeback, you immediately tell them you send it you send the email forward the email and say this person ordered online using these terms of service.
 

01:23:10

 
Mighty Mike Reid: They agreed to these terms of service. There is no need for arbitration. If they insist on arbitration, you pay the $500. You win immediately. Get your $500 back. Plus, you win your money back that they took out of your account. And if you're not doing it this way, I promise you at some point you're going to get a big job for like two grand. you're going to go spend all this money and they do a chargeback and you lose that money. That only had to happen to me twice where I lost money and I had to pay I first time I paid the $500 and I was like what I like this is not I'm not UPS like give me my money like and they're like well you lost the g you lost because you couldn't show proof that you delivered it. Then the second time I didn't pay the $500 uh arbitration fee because I didn't want to lose it again.
 

01:24:00

 
Mighty Mike Reid: And so and it was only $125 I was going to lose if I lost the case. So I said just keep it. I got to figure this thing out. And so I asked one of my lawyer friends who was a contract corporate lawyer did contract law. He goes just make them sign when they every single person who orders from you make them sign. So, if you guys want that, you can get that as a mighty processor um mightybuilder.com uh customer. Um and right now we're doing a $400 setup fee. So, you get a $100 off when you enter promo code MPS 2025. If you guys are more curious about that and you want to sign up for a website, uh our website team is amazing. They build way better websites than I used to build. half our customers. I built the websites and we've rebuilt them since Desi started helping. If you're a PST, PSD customer, you probably know Desi.
 

01:24:55

 
Mighty Mike Reid: She's the one who uh helps build the the websites. And also Mary, who is on here right now somewhere. I don't think she's finished yet. Let's see. Any other things before we close out? Any other questions, concerns? What do you guys got going on?
Terry West: On the website, you say it's $400 to get it going, but it cost per month to maintain it.
Mighty Mike Reid: Yeah, the professional plan, the one I was just mentioning is $97 a month. Um, but that includes the online order form. We host the form for you. We host your website for you. If you have anything you want anything changed, you simply send an email and say, you know, take this off the website, add this to the website, change this image. I don't like the way it looks. like we completely it's a completely custom like a $10,000 customuilt website just for your company uh custom designed to you.
 

01:25:54

 
Mighty Mike Reid: So $400 is the reason why it's so cheap is we do charge that $97 per month uh hosting fee when we could probably charge $25 hosting or something like that. But where we make up for it is that we only charge $400 to set it up and we spend, you know, 20 hours building it for you, making it just the absolute best best website. If you ever decide you want to buy us out of the website, you can do that. I think it's like 3,000 $3,500. You can buy the website out and take the rights to it and go get another. But why would you do that? We haven't had anybody do that. Like the only reason you do that is you're not making any money in your business and you want to try to save money. people will cancel, but the only people we've had cancel are people who have died or retired. And we have one, I won't mention his name because he does contribute and come into our community.
 

01:26:45

 
Mighty Mike Reid: We had one guy cancel and he came right back. He's like, "Oh, the grass was not greener, Mike." And he came back because your website will rank on Google and people will find you on the first page of Google. Um, I don't want to go down the rabbit hole on that, but you have, you know, you have people who have sponsored ads at the top. Then you have Google Maps and then underneath it, you have all the SEO like search engine optimization. People show their website show up based on goo certain things that Google looks for and we know those things and we have AI tools and stuff that help us keep track of making sure that your website is updated. So, that's what you're paying for when you pay the the monthly hosting fee is to keep it keep it relevant. Great question. Great question. Um, looks like it's not quite uh updated here, Mary. Cool, cool, cool. I guess I guess we'll have to take $10 from Mary's pay.
 

01:27:49

 
Mighty Mike Reid: Just kidding.
Mary Support Team: I'm
Mighty Mike Reid: Ah,
Mary Support Team: working
Mighty Mike Reid: just
Mary Support Team: on
Mighty Mike Reid: kidding.
Mary Support Team: it, Mike.
Mighty Mike Reid: Huh?
Mary Support Team: I'm working on it, Mike. I'm just
Mighty Mike Reid: Do
Mary Support Team: looking
Mighty Mike Reid: you
Mary Support Team: for the form.
Mighty Mike Reid: Oh, you you don't have the Formstack uh embed link.
Mary Support Team: Yeah.
Mighty Mike Reid: So, actually I have um I have I was talking about it this morning with my developer. I was talking to him and grabbed the link from the website this morning, which is why I was surprised that it wasn't working today. This
Mary Support Team: Oh,
Mighty Mike Reid: website
Mary Support Team: okay.
Mighty Mike Reid: is This website is brand new. Mary just finished developing um our new website at 123. Let me grab the actual link. You could get that when you when you can get to it. But um the actual link for the form is on mighty website builder formstack forum.
 

01:28:43

 
Mighty Mike Reid: And so I I'll get that for you. No worries. No worries. So
Mary Support Team: Thank
Mighty Mike Reid: if
Mary Support Team: you,
Mighty Mike Reid: you guys
Mary Support Team: M.
Mighty Mike Reid: Yeah, of course. No worries. Uh but we want to get it updated so that customers that go to order aren't confused or like where's the order form, you know. Um yeah, and so things happen, you know, and you gota you just got to pivot and work with it. But I've learned a few lessons along the way and I'll end with this unless you guys have something else. Um one is that you when it comes to marketing because it's all a funnel, right? You guys know a funnel when you want to put something in a drink or you want to put like fruit in a in a little bowl or something. You have a funnel, right? And uh marketing funnel, if you've ever been to like a time share presentation.
 

01:29:27

 
Mighty Mike Reid: Okay, so I recently got a letter. I actually I threw it away. Yeah. I got a letter from Marriott saying, "Hey, come come uh all expense paid, you know, hotel and trip to uh Vegas." and it was a little postcard. If you want to think about a marketing funnel for your business, that's where it starts. It starts at some little piece of marketing. And that's all these things across the top that you do. I want you to imagine a funnel like this. All the things, whether it's social media posting, email blasts that you send out, postcards, maybe you send out, you go and hand out flyers, um you're part of a chamber of commerce where you talk about uh helping with jud recovery. All that stuff is the top of funnel. And after that, how do they how do all of those ways of reaching out to people? What's the next step? What's on every flyer?
 

01:30:20

 
Mighty Mike Reid: What's on every postcard? Well, for time share people, the the funnel is to get you in front of them physically and trap you, right? And so, like one time I came out of a Marriott room. We just we just had a a conference there and I had a hotel and I came out and I was so hungry. We had had a crazy night before and then I was walking in the morning uh San Diego Hotel and you can see the beach right outside. It's so cool. And so we walked out and I was like, I just need some bacon and eggs. Like let's you know, the brains operates only on bacon and eggs. And so I I start walking. Where did they position their table to offer you free breakfast right before the door to go into breakfast? and they stopped us and they're we'll give you 30,000 Marriott points. We'll give you a free breakfast, rooftop breakfast. They give you get you in an Uber, take you away from your hotel to some other place where they pitch you on a time share presentation.
 

01:31:21

 
Mighty Mike Reid: Um, is it okay? I don't know. It works. They make a lot of money doing time share. So, for your business, how do you take them from top of funnel any one of the marketing tools that I teach you about, how do you take them from there to the next step? It's your website. Your website is that tool that allows them to learn about you. That allows you to add a little pixel. If you go really deep with me on the stuff I teach, it add you it allows you to add a little pixel to their website so that wherever they go on Google or Facebook or any of the places that you do marketing, you can retarget them based on their pixel. Now, what happens is is um they they found you initially. However, you you were doing top of funnel, but they're no longer in the top of your funnel. Now, they're in the like third tier where you're retargeting them everywhere they go.
 

01:32:13

 
Mighty Mike Reid: You're not spending money like ABC on random like huge marketing campaign for the word process server in every county of the country. You're just retargeting the people locally who you specifically targeted that you called and said, "Can I send you an email?" when they clicked on the link to look at your uh rate sheet and open your website where they got a pixel on their website or on their cell phone, you very targetedly like you're only targeting the people who you want to hire you locally. And so when you're retargeting people using the ads that I teach you about, it's easy, right? It's easy and you're not spending very much money. 10 or $20 a month will probably do all the retargeting you need, right, with the marketing stuff. So people think that it's thousands of dollars. Now Google ads to just put out a a top of funnel Google ads to get people to call you. That's expensive. You can do it and it works, but it's expensive.
 

01:33:10

 
Mighty Mike Reid: Uh and then the next thing is is once they hire you, do you do a good job like we discussed earlier to make sure that they use you and nobody else. And that's all I have for you guys today. Book a call with Mark so that we can make sure we give you all the uh free resources. I call them bonuses, you know, when you sign up for Mighty Autom uh Mighty Nation, right? You actually get um a directory listing. That's what you're paying for ultimately. You're getting on the directory. So hopefully you'll start getting calls as the directory starts to rank better. But the bonuses that I keep giving the stacking on are make it a no-brainer for you. the mighty automation tool which is go high level and some SEO tools that are combined um the top tier marketing tools that I give you for free and Mark is here hired full-time to help you implement those tools because I know it's not easy.
 

01:34:07

 
Mighty Mike Reid: I know I know it's not easy. So Mark is here to help implement them and to help uh tap me when I need to to jump in and help even more. And then we have Netti who is crushing it with the marketing stuff. She's just crushing it right now. The video we're making right now is going to you're going to see it on social media in a few days. Okay, just a little clip of me being silly. And then Edge here is making sure that um uh everything is is operating the way that it needs to overall. And we're all just crushing it. Mary's building websites, SEO. We actually Oh, yeah. I forgot to mention. So, we actually p I paid for a a tool and I've mentioned it last time. It's called Uber Suggest. And essentially what it does, it allows you to pull a report on your company that gives you a breakdown on your website on what's wrong with it, like where do you need uh help on your website.
 

01:34:58

 
Mighty Mike Reid: Um, Google Search Console will allow you to do the same thing for free. So, we can help you with that as well. Um, but Uber Suggest goes deep and it gives you suggestion on certain articles that you can write. And so, that's another bonus that I'm adding on. Okay. So, if you don't if you have no excuse, like Jessica said, you have no excuse if you're if you need more business uh process serving. I don't know anybody else who's doing this. So, hopefully you appreciate it. You take action on it and you crush it in your business. All right. Thank you guys so much. Take care. Be safe. And as always, live mighty. You got it. Edge. Edge is awesome.
Shawn Griffin: With you.
Mighty Mike Reid: Guys, let me know if you have any questions. I'm available uh anytime by phone. Um best way to reach me though is um uh inside a school. Just DM me and um I will I'll help you out. All right. Thank you guys.
Shawn Griffin: Thanks guys, everybody be safe.
Rhino Justice: Have
Mighty Mike Reid: See
Rhino Justice: a
Mighty Mike Reid: you
Rhino Justice: good week.
Mighty Mike Reid: guys. It is Oh, it's clapping. You guys are clapping. How do you do that? Oh, it's under emojis. Well, that's pretty cool. Yep. Okay. Alright. Stop recording.
 

Transcription ended after 01:36:29